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Mobile is Leading the Cross Channel Charge This Holiday Season and Other Cross Channel Marketing News

Steve Olenski
Master Principal Sales Architect

Hello boys and girls. And welcome back the The Friday Five. For all the newbies... every Friday we curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure.

The topics include but will not be limited to:

- Mobile marketing
- Social media marketing
- Cross-channel marketing
- Content marketing
- Marketing automation
- Data

This Week's Friday Five: Cross Channel Marketing

Why Mobile Is Driving A Cross Channel Holiday Strategy

With billions of retail dollars at stake, it’s no surprise that marketers are eager to begin holiday campaigns as soon as it is culturally acceptable. U.S. holiday retail sales rose 4% last year to $616.1 billion, according to the National Retail Federation, and they are expected to climb to $630.7 billion in 2015. That’s great news for retailers, but what can we attribute this growth to so we, as marketers, can be prepared for another record-breaking holiday season?

Read the full story on MediaPost

Finally, How to Bring Online and Offline Together

The days of individual marketing channels and disconnected customer experiences are fading away. “If you're looking at just that single channel or that single conversion method, sometimes you're missing the big picture,” said Sean Shoffstall, Teradata's VP of innovation and strategy, at the company's 2015 PARTNERS Conference and Expo in Anaheim. “A lot of marketers are so in the weeds that they can't see how all of the data is working together.”

Read the full story on DMnews.com.

Cross-Channel Marketing: 4 Steps to Success

In today’s multi-channel marketplace, customers are jumping from device to device, channel to channel and media source to media source throughout their buying journeys. Brands are faced with the challenge of marketing to customers who continuously change their buying habits and have no tolerance for brands that fail to deliver what they want, where they want, when they want it.

Red the full story on Impact Radius

Dreaming Of Omni-Channel Domination? Start Here

Omni-channel has obtained buzzword status in the marketing world these days. However, it’s not just the next big thing, it’s an important aspect of the buying cycle and more businesses of all sizes are taking notice. Think about it, you don’t need data, surveys, and statistics to realize that consumers are connecting with brands through multiple channels, such as online, social media, emails, text messages, along with shopping in good old bricks and mortar stores.

Read the full story on Forbes.

How important is multichannel marketing in APAC?

Now multichannel marketing is surely one of the most talked about topics in digital, which is why Econsultancy is discussing it in our monthly webinar.  

But, surprisingly, multichannel campaign management appeared near the bottom for each region and only 7% in APAC said that multichannel was the most exciting opportunity.  

What's going on?

Let's take a step back

Before labeling multichannel as unexciting and burying it for dead, let's ask ourselves what the term 'multichannel' really means. A traditional definition of multichannel is the ability to interact with potential customers on various platforms. In short it's taking our marketing message and figuring out how to deliver it across the fragmented media landscape.

Read the full story on Econsultancy

When it comes to cross channel marketing, the key is to deliver the same experience across all channels to your customers and prospects each time, every time. To help marketers in their quest we created the Modern Marketing Essentials Guide to Cross-Channel Marketing.

Download it today and start creating the most cohesive, valuable, and frictionless customer experience possible. 

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