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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Maxymiser Makes it into The Sunday Times Hiscox Tech Track 100 for the 2nd Year Running

We are very pleased that we made it into the 13th annual Sunday Times Hiscox Tech Track 100 league table, featuring in the top third, for a second year in a row, with revenue growth of 94% over three years. The 2013 Tech Track 100 league table ranks Britain’s private technology companies with the fastest-growing revenue and we are very proud to sit alongside some of our clients: ActivInstinct, MedicAnimal and Wonga.

This achievement is further testament to our leadership position in the Customer Experience Optimization market. Thinking about your customers is no longer enough. Being customer obsessed is the new standard. And that means optimizing the entire customer experience. To achieve the relevant, individualized content that underpins the successful online and multi-channel brand, organizations need to ensure every decision regarding online and mobile content is correct, reflects customer behavior and, critically, improves customer engagement.

We pride ourselves on understanding the business challenges faced by Marketing Directors in providing their customers and prospects with the best possible multi-channel customer experience. Customer Experience Optimization forms the core of our business and over the past year we have strengthened both our product offering and provided our clients with access to in-house industry sector specialists with extensive expertise in their fields.

The depth of this expertise was recently showcased at our seventh Customer Success Symposium where over 200 delegates heard how our clients run effective testing, personalization and cross-channel optimization campaigns to drive improved bottom line performance. They also heard how numerous companies use our products and services to make better strategic business decisions and effectively mitigate business risks. These are huge drivers for a large section of our client base.

Creating a successful optimization strategy is something we are helping all our clients to achieve and this has played a significant part in our growth across the globe and equally the growth of our customers.

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