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Maxymiser Brings Home Two Multivariate Testing Awards

Global Multivariate Testing and Personalization Leader Wins Accolades from WhichTestWon for Work with The Telegraph

Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, today announced its wins of two WhichTestWon’s Annual A/B & Multivariate Testing Awards for their work with The Telegraph. Maxymiser swept the “Online Ad/Banner Test Results category,” winning both the Gold and Silver Awards. The winners were announced via a live webinar on Friday, February 17, 2012.

Maxymiser worked with The Telegraph to test multiple variations of ad text on The Telegraph site to win the Gold Award. The test aimed to find the best design for the Telegraph’s “sponsored features panel,” which is used to drive traffic to content sponsored by advertisers. Since traffic is sold per unique visitor arriving, every click — and conversion — counts. The test, designed and led by Maxymiser’s customer experience experts, delivered a significant increase in conversion rates for The Telegraph. Maxymiser and The Telegraph also snagged the Silver Award in this category for tests performed and conversions achieved around Google AdSense campaigns.

“The recognition for our work with The Telegraph serves to further establish Maxymiser as the industry leader in customer experience optimization market,” said Maxymiser’s President and Founder, Mark Simpson. “At Maxymiser, we continue to innovate and take website testing, and personalization to the next level for our clients, who in turn continue to experience rising conversion rates and higher ROI.”

The awards come on the heels of Maxymiser’s recent Series B funding of $12 Million and the expansion of Maxymiser’s global roster of clients including Wyndham Hotel Group, Teleflora, Finish Line, Harry & David and Time Warner Cable, among others.

To learn more about the WhichTestWon awards, please visit http://whichtestwon.com/.

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