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Which Industry is Growing its Audience Fastest? [CHART]

Sunday, April 1, 2012

Author: Egan Cheung

One of the key elements to a healthy revenue engine is the ability to increase the audience for your message.  With all other factors remaining constant, the more people you are able to reach with your message, the more potential business opportunities you will uncover.

There are a multitude of macroeconomic factors which can contribute to the growth of your target markets, just as there are a number of techniques and channels available to a marketer to identify potential buyers for their product or service.

We were wondering how this might vary for some of the larger verticals represented by Eloqua customers.  We plotted some of the more populous NAICS classifications amongst our customers to see if there was a significant variation in market growth by vertical.

marketing-reach

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Topics: Benchmarks

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