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Marketing orchestration: 4 tips for getting started [Slideshow]

Growing long-term relationships with customers and enhancing the customer experience across touch points is the number one priority for senior level marketers, according to a recent report by Forrester Consulting, commissioned by Responsys.

Not hard to see why considering more than 50 percent of customer interactions happen during a multi-event, multi-channel journey, according to McKinsey & Company.

Yet, marketers still struggle to make this a reality. A number of things stand in their way: organizational silos, technology limitations and lack of resources.

Sound familiar?

Check out our new SlideShare deck for some insight and inspiration pertaining to these challenges, along with four tips for leading your organization toward marketing orchestration.

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