The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to track program success. Creating meaningful customer experiences is the name of the game, and we’ll explore how to do just that during Modern Marketing Experience Europe, October 14-16 in London.
Here are 3 core lessons every marketer can benefit from learning more about during sessions at the show.
1. How to create meaningful cross-channel experiences- Connecting the dots across all the places and spaces where your customers play is an increasingly challenging task. But with the right strategies in place, marketers can improve their messaging across all points of interaction to offer value and relevance. During the session “True Cross-Channel Marketing Orchestration Is More Than Display”, Sammy Austin, Performance Media Manager at MoneySuperMarket will highlight cross channel marketing orchestration musts.
Orchestration implies the audience, the message and the placement and to make these three variables work in alignment requires work. Hear how a marketer can truly execute cross-channel orchestration by leveraging 1st party data for both retention and prospecting across mobile, social, video and display and site optimization and understand how complicated this really is without the right tools.
Understand the business case for being data-driven in your marketing efforts and better understand the implications from a budget perspective (i.e. how much does it cost and how much do I get for it).
2. How to leverage technology to support your customer and your marketing organization- Coupled with the proper strategic approach, technology is helping marketers truly maximize their initiatives across the board. During the session “How Automating Marketing Increases Customer Engagement, Improves Inbound Leads and Liberates Your Marketing Team”, hear from Sharon Roessen, Group CMO,Terrapin. She’ll highlight how Terrapinn, a global events organiser, has used marketing automation to turn a batch and blast email marketing culture to one where; inbound rules, sales and marketing work in tandem and where marketing teams now create, write and partner. Achieved in less than a year, rolled out worldwide and without increasing headcount.
3. How to ensure you’re doing digital marketing right- Online marketing demands a whole toolset of tactics and strategies that enable marketers to glean the proper insights necessary to maximize the buyer’s journey and experience.
Hear from Ceri Jones, VP, Demand Generation, at Basware during the session “Customer Experience Management: How to Manage the Digital 'Moments of Truth'” to discover how Basware is proactively managing the buyer's journey to provide relevant, journey-specific messaging and content to persuade visitors to take the next steps with us. Jones will highlight which channels have been most cost effective to drive traffic to your website; how to manage “emotionally unsubscribed contacts”; nurture tips across the funnel; and real time reporting and analysis, among other tips.
For more on these and other critical tips, as well as beneficial networking opportunities to learn how your marketing peers are thriving, join us at Modern Marketing Experience 14-16 October in London. Register now!
Main image source: Mashable