Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and successfully manipulate marketing data.
According to recent Econsultancy research, managing customer data - the crux of any customer engagement strategy - is particularly challenging. Some 35% of the senior level executives surveyed said they work within a “siloed organisation lacking coherent approach to marketing”. Only 8% said the technology their company uses to deliver an integrated customer experience is a “single integrated platform”.
We’ve created a fun quiz highlighting some of the more random buzzwords correlated with marketing data right now. Test your knowledge and find out how savvy you are when it comes to data lingo. Don’t worry if you don’t feel confident with your answers, there’s a marketing lesson in it for all of us. Once you’ve uncovered your score and taken some good advice as to how you can improve your marketing data knowledge, share your results and test your fellow marketers too!
For more strategies on how to leverage the data in your marketing arsenal, download the Modern Marketing Essentials Guide to Data Management.