No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. By optimizing your landing pages using tried-and-true best practices, you can reduce your bounce rate and lead your target audience farther down the funnel. Check out a few best practices for doing so.
Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This partnership provides OCE customers the ability to initiate and monitor the translation process of any content right from within the native OCE system. Once submitted, there are customizable, easy-to-use workflows that govern the flow of content to achieve the desired outcomes of quality, timeline and cost. Lingotek,...
Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same. For example, both capture and organize data, use existing data, generate analysis and reports, create a single customer view, and work toward the aim of influencing the customer to buy. Yet, there are distinct differences between the platforms that you need to understand to optimize your B2B marketing results from...
The frantic rush of the season is challenging, but real-time personalization, meaning the right emails sent to the right person, can keep your campaigns churning ahead. What challenges do retail marketers face at the holiday that better email marketing can lend a hand in? What do they need to look out for that the right marketing automation platform can help with?
Have you always wondered how to plan and build your martech dream stack? It can be a daunting challenge, but digital marketing guru Shane Barker helps with answers to common questions in this two-part blog series. In this blog, he answers questions that can help you define parameters for your martech stack.
Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Read further to find out how.
Oracle Marketing Recommendations makes use of contextual and historical customer data and applies machine learning to identify and serve the right item—whether a service, product, or piece of content. The customer experience can be personalized automatically at the individual level, starting from the beginning of their journey from a homepage, a category or listings page, all the way through to product detail pages and checkout.