In the digital era, marketing success demands that teams stay up to date on the latest technologies and tools and take the fullest advantage of them when planning and executing their campaigns. However, marketers need to understand the tools they use in order to unlock their greatest potential and achieve stronger results. Find out how to properly facilitate this process.
Marketing automation can help with marketing and sales alignment. Marketing can use automation software to create email templates for sales to use for more consistent messaging, better sharing of data, and an improved customer experience.
Consolidating to a single, unified marketing automation platform helps you: scale, segment data for effective campaigns, and develop programs to give customers targeted content. Read on to see how you can further benefit.
To help deal with increasing volumes of engagement data, Oracle Responsys recently introduced a new feature called RFM that will help you address these challenges. RFM stands for Recency, Frequency and Monetary analysis, and is a customer segmentation model that hypothesizes that customers who engage or purchase more recently and frequently, and spend more, are more likely to respond positively to future promotional offers.
Paring down to a single, unified instance or Oracle Eloqua helps simplify your systems, allows you to scale and build a new demand funnel and scoring model, and deliver the right information to the right customers at the right time. Read on to find out what other efficiency gains you can make.
Ascend2 and its research partners did a survey about MarTech utilization and what strategies go into it. Marketing automation, notably, looked strong, as it was found to be effective and not difficult to use.
Every marketer wants to send personalized content to every subscriber. But when subscribers numbers in the millions, the sheer scale of the task demands a qualitatively new approach to email personalization. That’s exactly the problem that automated email templating solves. Through the power of machine learning, this technology leverages a library of creative content and generates millions of personalized emails — enabling small teams to get maximum impact from their creative...
With so much to do within B2B marketing — including more research, segmentation, and personalization — marketers’ available time seems to be shrinking by the minute. This leaves you with a dilemma: either expand your marketing talent pool or invest further in technology. The answer is to add marketing automation, which can allow you to do more with what you have.