Marketing today is a fast-moving, highly competitive landscape where a proliferation of content from multiple brands competes for customer attention on a...
Marketing today is a fast-moving, highly competitive landscape where a proliferation of content from multiple brands competes for customer attention on a plethora of channels, platforms and technologies! Brand loyalty is ever more elusive as customers are faced with seemingly endless choice, and interactions with companies are often brief and low-commitment. What’s the answer to gaining and retaining customers in such a fragmented marketing environment? Lead nurturing Lead...
Marketing today is a fast-moving, highly competitive landscape where a proliferation of content from multiple brands competes for customer attention on a plethora of channels, platforms...
In today’s marketing environment it is no secret that businesses need to use marketing technology in order to become more competitive. However, implementing...
In today’s marketing environment it is no secret that businesses need to use marketing technology in order to become more competitive. However, implementing marketing technology poses challenges to businesses of all sizes. In fact, only 8% of businesses feel that marketing technology has been successfully implemented in the past. In order to overcome the challenges associated with implementing marketing technology it is vital that we take a new approach to the process. This...
In today’s marketing environment it is no secret that businesses need to use marketing technology in order to become more competitive. However, implementing marketing technology poses challenges to...
Marketing automation has been a game changer in terms of the time, money, and human error savings. It’s allowed us to learn more, do more, react faster, and...
Marketing automation has been a game changer in terms of the time, money, and human error savings. It’s allowed us to learn more, do more, react faster, and target more effectively. Adding a machine element to just about anything over the past few centuries, harkening back to the Industrial Revolution, has proven to be an improvement across all industries. And, with the movement toward machine learning and artificial intelligence adding another dimension to marketing...
Marketing automation has been a game changer in terms of the time, money, and human error savings. It’s allowed us to learn more, do more, react faster, and target more effectively. Adding a...
Imagine you’re having a night on the town with someone special. Both of you have just met, but your vibes click and you think you like each other. At the end of...
Imagine you’re having a night on the town with someone special. Both of you have just met, but your vibes click and you think you like each other. At the end of the evening, you promise to meet again and put your numbers in each other’s phone. You even make plans for that all-important “next time.” But flash forward two weeks—and total silence. No texts returned. Frozen out. It would seem that after all that wooing, they’ve spurned you. The match is now a miss, and you’d give...
Imagine you’re having a night on the town with someone special. Both of you have just met, but your vibes click and you think you like each other. At the end of the evening, you promise to meet again...
As we move into 2017, it is instructive to look back at 2016. With more data available than ever, marketing automation was a critical component of B2B...
As we move into 2017, it is instructive to look back at 2016. With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. Below are some thoughts from Modern Marketing experts about marketing automation. We asked each to provide a data point as inspiration for their views. It was a broad and complex landscape for digital marketers in 2016 and beyond. We have a highly diverse environment with search, content, email, online...
As we move into 2017, it is instructive to look back at 2016. With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. Below are some...
The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Platitudes, sure, but without...
The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Platitudes, sure, but without regular reviews of all parts of your marketing funnel and technology set-up, you can’t be sure that you will continue to meet your goals. Even if your company operates and reports on a fiscal calendar that is different from the calendar year, it is still helpful to look at a calendar year wrap-up to see how you did....
The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Platitudes, sure, but without regular reviews of all parts of...
Marketers want their jobs to be easy. We don’t expect them to be easy, because other marketers tell us that marketing is hard, but we can hope just the same....
Marketers want their jobs to be easy. We don’t expect them to be easy, because other marketers tell us that marketing is hard, but we can hope just the same. And as the calendar is approaching late December, there is even some thought that we can ask for marketing guidance and simplicity as our collective holiday gift. But, alas, that is not to be. The proliferation of channels dedicated to interests, specific groups of people, and any other niche way that someone has dreamed...
Marketers want their jobs to be easy. We don’t expect them to be easy, because other marketers tell us that marketing is hard, but we can hope just the same. And as the calendar is approaching...
Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can...
Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1. Improving your marketing automation capability Your customer is not a form field... The most fundamental change in the marketing landscape over the last few years is that the customer isn’t a profile or a...
Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide...
We just completed our third annual B2B Enterprise Demand Generation Study, which evaluated the maturity of the demand generation function within enterprise...
We just completed our third annual B2B Enterprise Demand Generation Study, which evaluated the maturity of the demand generation function within enterprise organizations. While the results are showing incremental improvement overall, it is clear that organizations are still looking to master the art and science of demand generation. Here are some of the statistics that jumped out and what they mean for those in B2B marketing. Only 1 in 5 Organizations Are Highly Effective In...
We just completed our third annual B2B Enterprise Demand Generation Study, which evaluated the maturity of the demand generation function within enterprise organizations. While the results are showing...
