marketers who successfully adopt and adapt artificial intelligence into their digital marketing strategy will most certainly rise above the rest.
Makers of Modern Marketing at Oracle is a brand new blog series featuring interviews with the creators, architects and risk-takers behind marketing at Oracle.
Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new...
Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new platform or solution and hoping for the best. To demystify what transformation really means for global organisations, the latest Eloqua User Forum heard from Oracle Marketing Cloud experts and leading brand marketers on how to align people, process and technology to transform a company and drive long term success....
Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new platform or solution and hoping for the...
2025 there will be 100 billion connected Internet devices, about 12 devices for every human. Not only will there be a lot of humans, but there will also be a...
2025 there will be 100 billion connected Internet devices, about 12 devices for every human. Not only will there be a lot of humans, but there will also be a lot of ways for those humans to communicate in some form or another.
2025 there will be 100 billion connected Internet devices, about 12 devices for every human. Not only will there be a lot of humans, but there will also be a lot of ways for those humans...
If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let's assume you are aware of all of this and you...
If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. In a recent report from Ascend, marketers were surveyed on their objectives for implementing marketing technology strategies, their challenges, and their expectations. The survey found that: 69% of marketers agree that...
If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let's assume you are aware of all of this and you also know that ROI is the key factor why...
Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team. This post...
Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team. This post outlines some practical tips for using the Oracle Marketing Cloud and AppCloud offerings like Motiva AI to bring new adaptive intelligence capabilities into the way you design, execute, and improve your marketing programs. When you get beyond the term “artificial intelligence”, you’re really just talking about software...
Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team. This post outlines some practical tips for using the...
As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing...
As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Generally speaking, the low hanging fruit of marketing automation is often not being utilized to improve marketing KPIs, sales performance, and the customer experience. Only 38% of companies send an automated email following a newsletter sign-up Only 33% of companies send an automated email following...
As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Generally speaking,...
I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and...
I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on Netflix using mobile data all on my way to work. Do I think, 'Wow, that was a revolutionary experience, how did we get here?' Not really, because our current modern day lives are the culmination of constantly evolving technology rather than a single technological revolution. Now,...
I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on...
If you grew up watching Star Trek, you know about the Enterprise's computer. With the simplest voice command: “Computer”, anyone on the ship could ask a...
If you grew up watching Star Trek, you know about the Enterprise's computer. With the simplest voice command: “Computer”, anyone on the ship could ask a question and get an immediate reply. The answer didn’t come in the form of a computer printout or on a screen. Communication happened vocally. Sounds familiar, right? Chatbots: A New Form of Marketing Automation The Star Trek computer interface is an early version of what we now have coined "the chatbot". Although chatbots...
If you grew up watching Star Trek, you know about the Enterprise's computer. With the simplest voice command: “Computer”, anyone on the ship could ask a question and get an immediate reply. The answer...
