With Oracle Maxymiser, marketers can use both client-side and server-side testing. Marketers can continue to self-serve and deliver testing and personalization through client-side campaigns but use server-side testing for more significant changes, such as site re-designs, testing new pricing models, search algorithms, or on certain high-security pages. Find more about what other potential server-side has.
What does the future hold for marketing automation and how it will continue to reshape how marketers go about their campaigns? Of course, no one can ever completely predict the future, but there are trends that might provide a glimpse of it. Look at these five trends in particular that will impact the future of marketing automation (and marketing in general).
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or effort on products you don’t need. Bearing this in mind, what are the basic building blocks of stack? What nine marketing technologies can lay the foundation for your success?
It's hard to stand out in a sea of digital marketing messages. However, a physical offer can help, given how rare they are these days. Try tactile marketing automation and mix in a few direct mail pieces in with the rest of your digital offers and see what difference it can make.
No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. By optimizing your landing pages using tried-and-true best practices, you can reduce your bounce rate and lead your target audience farther down the funnel. Check out a few best practices for doing so.