Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially during the holiday season
Oracle was named a 'Leader' in the Omdia Digital Experience Management Universe for 2020. According to the report, “Oracle should appear on your shortlist if you want a one-stop-approach to digital experience management."
Retargeting leverages paid advertising to go after consumers who have shown an interest in a product that is similar to yours or who perused that product on your website and left without purchasing. It gives you a second chance to win them over.
When I introduce myself to new people, I make sure to include the phrase born and raised in Chicago as I’ve always felt pride in saying that. It acknowledges that I’ve grown up knowing what makes a pizza superior, and I never complain about 94-degree weather in August because I know what a negative 30 windchill feels like in winter. And I also know, without a doubt, that the 90’s Chicago Bulls remain the greatest sports dynasty with the greatest basketball player of all time....
With growing acceptance and the focus on automation, customer experience, and enhanced communication, this may be the right time to consider incorporating a chatbot in your marketing. Consider the pros and cons.