Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of...
Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially during the holiday season
Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates,...
Marketers can use chatbots to create efficiencies, a better experience for customers, and to tighten up their teamwork with sales.
Oracle was named a 'Leader' in the Omdia Digital Experience Management Universe for 2020. According to the report, “Oracle should appear on your shortlist if...
Oracle was named a 'Leader' in the Omdia Digital Experience Management Universe for 2020. According to the report, “Oracle should appear on your shortlist if you want a one-stop-approach to digital experience management."
Oracle was named a 'Leader' in the Omdia Digital Experience Management Universe for 2020. According to the report, “Oracle should appear on your shortlist if you want a one-stop-approach to digital...
Using direct email as a part of campaign with tactile marketing automation can make you stand out. See how to do it with Oracle Eloqua while working from home.
Virtual gaming provides digital marketers a whole new avenue to engage with customers, via playable ads, augmented reality, and sponsorship.
Retargeting leverages paid advertising to go after consumers who have shown an interest in a product that is similar to yours or who perused that product on...
Retargeting leverages paid advertising to go after consumers who have shown an interest in a product that is similar to yours or who perused that product on your website and left without purchasing. It gives you a second chance to win them over.
Retargeting leverages paid advertising to go after consumers who have shown an interest in a product that is similar to yours or who perused that product on your website and left without...
Marketers can use empathy to add more of a human connection to marketing automation using customer data, personalization, and paying attention to email...
Marketers can use empathy to add more of a human connection to marketing automation using customer data, personalization, and paying attention to email frequency and customer preferences.
When I introduce myself to new people, I make sure to include the phrase born and raised in Chicago as I’ve always felt pride in saying that. It acknowledges...
When I introduce myself to new people, I make sure to include the phrase born and raised in Chicago as I’ve always felt pride in saying that. It acknowledges that I’ve grown up knowing what makes a pizza superior, and I never complain about 94-degree weather in August because I know what a negative 30 windchill feels like in winter. And I also know, without a doubt, that the 90’s Chicago Bulls remain the greatest sports dynasty with the greatest basketball player of all time....
When I introduce myself to new people, I make sure to include the phrase born and raised in Chicago as I’ve always felt pride in saying that. It acknowledges that I’ve grown up knowing what makes a...
With growing acceptance and the focus on automation, customer experience, and enhanced communication, this may be the right time to consider incorporating a...
With growing acceptance and the focus on automation, customer experience, and enhanced communication, this may be the right time to consider incorporating a chatbot in your marketing. Consider the pros and cons.
With growing acceptance and the focus on automation, customer experience, and enhanced communication, this may be the right time to consider incorporating a chatbot in your marketing. Consider...
