Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. That said, most people know us for our...
Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. That said, most people know us for our Marketing Automation and Revenue Performance Management solutions, so we want to make sure our content skews toward the “operations” side of marketing. One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. Lead...
Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. That said, most people know us for our Marketing Automation and...
We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it...
We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. A deeper look into our recent benchmark report shows that businesses that are implementing advanced automation boast higher headcounts and greater productivity per marketer than those who have are no automation in place. The chart breaks companies into three...
We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to Sales Accepted Leads (SALs). Maybe it’s a combination. Relax. We’re here to help. Lead scoring is a powerful tool for aligning sales and marketing, predictably driving prospects through your sales funnel and generating revenue. But it’s also a practice that requires study and revision. Below...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to...
Not surprisingly, the topic at DemandCon this week is demand generation. But, as everyone in sales and marketing knows, there are dozens of subtopics that fall...
Not surprisingly, the topic at DemandCon this week is demand generation. But, as everyone in sales and marketing knows, there are dozens of subtopics that fall under demand generation’s umbrella from lead scoring to content creation. We asked folks at DemandCon to give us their number one demand generation tip, and the results were wide ranging. [youtube]http://www.youtube.com/watch?v=DGb54jJxsS8[/youtube] Jennifer Pockell-Wilson, Vice President of Marketing and Demand...
Not surprisingly, the topic at DemandCon this week is demand generation. But, as everyone in sales and marketing knows, there are dozens of subtopics that fall under demand generation’s umbrella from...
If you've been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do...
If you've been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly. Happily the Topliners community is here to help you with three resources that will clean house! First up we have a handy checklist from Gaea called "Clean House: 5 Tips for Bringing...
If you've been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and...
When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was...
When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was spoken of,” says Jonathan Block, Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.” These days, you’d be hard pressed to walk through the offices of any b2b marketing department without bumping into a marketing operations manager – or team, for that matter....
When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was spoken of,” says Jonathan Block,...
On top of our everyday reality sits a game layer dictating why we do what we do, says Seth Priebatsch. The “Chief Ninja” at mobile game company SCVNGR,...
On top of our everyday reality sits a game layer dictating why we do what we do, says Seth Priebatsch. The “Chief Ninja” at mobile game company SCVNGR, Priebatsch delivered a keynote on this mystical level yesterday at South By Southwest Interactive. The past decade was dedicated architecting the social layer of our world and Facebook owns the framework, he said. The next decade will be spent building out the game layer, which “has the opportunity to be 10x larger in terms of...
On top of our everyday reality sits a game layer dictating why we do what we do, says Seth Priebatsch. The “Chief Ninja” at mobile game company SCVNGR, Priebatsch delivered a keynote on this mystical...
Eloqua welcomes guest-poster Lauren Carson of Software Advice to our It's All About Revenue blog. Lauren has some compelling thoughts on what is driving the...
Eloqua welcomes guest-poster Lauren Carson of Software Advice to our It's All About Revenue blog. Lauren has some compelling thoughts on what is driving the growth of the marketing automation space. We look forward to inviting her back to weigh in on the Revenue Performance Management sector at a later date. The B2B sales environment has changed drastically with the introduction of the Internet to the personal and business space. Companies are finding it increasingly...
Eloqua welcomes guest-poster Lauren Carson of Software Advice to our It's All About Revenue blog. Lauren has some compelling thoughts on what is driving the growth of the marketing automation space. ...
With nearly 200 entries, the 2010 Markie Awards were the most competitive to date. Eloqua’s 50,000 users are raising the “marketing effectiveness” bar. These...
With nearly 200 entries, the 2010 Markie Awards were the most competitive to date. Eloqua’s 50,000 users are raising the “marketing effectiveness” bar. These marketers are blending art and science, the left brain with the right, and the result is increased revenue contribution from the marketing department. On Tuesday night at Eloqua Experience we gave out twenty Markie statues honoring excellence in marketing to companies doing some amazing things – and I do mean amazing –...
With nearly 200 entries, the 2010 Markie Awards were the most competitive to date. Eloqua’s 50,000 users are raising the “marketing effectiveness” bar. These marketers are blending art and science,...
