If Mike Hilton is a nerd, he's the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he...
If Mike Hilton is a nerd, he's the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he runs Worldwide Marketing for the automated travel and expense service company. He's run a lot of stuff, and even taken some time to live in France. And he says his kind of nerdy look at the world is exactly what B2B marketing needs. "You all need marketing nerds within your organization," Hilton said. "The creative side...
If Mike Hilton is a nerd, he's the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he runs Worldwide Marketing for...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing about the event all week. We're live blogging here so follow along. 8:32AM: Eloqua's CEO Joe Payne takes the stage. "I'm not wearing a crazy costume because we have content, folks." 8:36AM: Eloqua CMO, Brian Kardon, on stage. Marketing automation continues to grow, but penetration is still only between 8-10%. The people...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing about the event all week. We're...
You’ll feel it when it happens: When you’re spending all your time managing lists and unsubscribes; when the sales team won’t return your calls; when all the...
You’ll feel it when it happens: When you’re spending all your time managing lists and unsubscribes; when the sales team won’t return your calls; when all the good leads seem to land with your competitor. These are common signs that you need to go beyond batch and blast marketing, need to get sales on the same page, need a stronger lead management process – these are the signs and symptoms that your business needs marketing automation. Below, I outline 6 signs of sickness in a...
You’ll feel it when it happens: When you’re spending all your time managing lists and unsubscribes; when the sales team won’t return your calls; when all the good leads seem to land with...
think we can all agree that it has been quite a roller coaster ride since 2008. The one thing I am happy about, is that it seems that when times are tough...
think we can all agree that it has been quite a roller coaster ride since 2008. The one thing I am happy about, is that it seems that when times are tough marketers turn to technologies like marketing automation to help them “do more with less” to maximize the effectiveness of their marketing efforts. One thing I have always wondered is if tracking the online activity (digital body language or DBL) of potential buyers is a good indicator of macro-economic trends....
think we can all agree that it has been quite a roller coaster ride since 2008. The one thing I am happy about, is that it seems that when times are tough marketers turn to technologies...
Everybody here is getting excited for the 4th annual Eloqua Experience in San Francisco, California October 19th to the 21st, 2011. The energy at EE is...
Everybody here is getting excited for the 4th annual Eloqua Experience in San Francisco, California October 19th to the 21st, 2011. The energy at EE is palpable. Everyone leaves the event all fired up to take the techniques and ideas they learned from the event back to their organizations. We wanted to see if the attendees from last year actually turned inspiration into results. We looked at customers who have been with us for at least 2 years and split them into companies...
Everybody here is getting excited for the 4th annual Eloqua Experience in San Francisco, California October 19th to the 21st, 2011. The energy at EE is palpable. Everyone leaves the event all fired up...
What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are...
What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are the questions on the mind of many B2B marketers today. And these are the questions that will be addressed during the MarketingSherpa’s B2B Summit – the Boston date takes place on September 26-28. (Eloqua is a sponsor.) The folks over at MarketingSherpa drummed up this funnel visualization based on results from a...
What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are the questions on the mind of many...
Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the...
Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global Marketing Operations at Polycom, Jennifer is experienced at demonstrating the marketing’s impact on revenue and driving alignment with sales. You and your team decided that now is the time to make an investment in Marketing Automation. You’ve played around with email and it’s left you wanting more....
Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global...
“Dōmo arigatō”. Those first 2 words of Styx’ greatest song translates to roughly “Thank you very much”. And, as this Chart of the Week shows, marketers should...
“Dōmo arigatō”. Those first 2 words of Styx’ greatest song translates to roughly “Thank you very much”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. For this chart, we divided companies into either the bottom 30%, the middle 50% and the top 20% in their use of marketing automation. We then looked at the overall volume of form submissions those companies received in the first half of 2011. Those companies...
“Dōmo arigatō”. Those first 2 words of Styx’ greatest song translates to roughly “Thank you very much”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation...
Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a...
Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. A healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue....
Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine....
