To help deal with increasing volumes of engagement data, Oracle Responsys recently introduced a new feature called RFM that will help you address these challenges. RFM stands for Recency, Frequency and Monetary analysis, and is a customer segmentation model that hypothesizes that customers who engage or purchase more recently and frequently, and spend more, are more likely to respond positively to future promotional offers.
Paring down to a single, unified instance or Oracle Eloqua helps simplify your systems, allows you to scale and build a new demand funnel and scoring model, and deliver the right information to the right customers at the right time. Read on to find out what other efficiency gains you can make.
Ascend2 and its research partners did a survey about MarTech utilization and what strategies go into it. Marketing automation, notably, looked strong, as it was found to be effective and not difficult to use.
With so much to do within B2B marketing — including more research, segmentation, and personalization — marketers’ available time seems to be shrinking by the minute. This leaves you with a dilemma: either expand your marketing talent pool or invest further in technology. The answer is to add marketing automation, which can allow you to do more with what you have.
Customers now expect a unique, connected, and seamless experience across all channels and instant gratification. You only have a micromoment to capture their attention and hold it with a strong message and delightful and engaging experience. If you don’t, they will move on to the next offer. Modern marketers must adopt a mobile-first approach with their global audiences and utilize both marketing automation and data to their fullest extend to get ahead of the curve.
When it comes to company roadmaps for marketing, part of the journey to engage with customers still relies on the art of marketing. Yet, marketing needs technology to reach the right audience at the right time. That’s the intersection between the two where companies need to drive toward to meet their goals for 2019 and beyond.
For email marketers, AI can be used to help find the optimal send time. Send Time Optimization (STO) capabilities are integrated into the Oracle Responsys and Eloqua marketing platforms today. Oracle’s AI-based Send Time Optimization solution utilizes proprietary algorithms, crunching historical data to determine the optimal day and time to send to email recipients on your list, removing the need to pick the one best time for your whole list.