Oracle CX is proud to be recognized as a leader in the “Omdia Universe: Selecting a Customer Engagement Platform 2020-21” report. This report provides an analysis of the Customer Engagement Platform (CEP) technology landscape, a valuable reference if you're building or refining your customer experience and engagement technology strategy.
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible with these best practices.
Enhancing marketing performance, better data management, and tighter teamwork between marketing and sales results in better lead generation, management, and nurturing. Better leads result in higher ROI.
Marketing workflows involve matching customer journeys and touchpoints to business processes that can address those. Find out what workflows are must-haves and how they can help your content, lead nurturing, and in gathering feedback.
Oracle has made significant investments in AI, ensuring it is purpose-built to reduce the chronic areas of pain for marketers, such as unsubscribes and email fatigue, and increase the relevancy of communications to better engage customers. Thus, we are excited to announce the launch of Oracle Eloqua’s Advanced Intelligence, a true game changer for B2B marketing.