think we can all agree that it has been quite a roller coaster ride since 2008. The one thing I am happy about, is that it seems that when times are tough...
think we can all agree that it has been quite a roller coaster ride since 2008. The one thing I am happy about, is that it seems that when times are tough marketers turn to technologies like marketing automation to help them “do more with less” to maximize the effectiveness of their marketing efforts. One thing I have always wondered is if tracking the online activity (digital body language or DBL) of potential buyers is a good indicator of macro-economic trends....
think we can all agree that it has been quite a roller coaster ride since 2008. The one thing I am happy about, is that it seems that when times are tough marketers turn to technologies...
Everybody here is getting excited for the 4th annual Eloqua Experience in San Francisco, California October 19th to the 21st, 2011. The energy at EE is...
Everybody here is getting excited for the 4th annual Eloqua Experience in San Francisco, California October 19th to the 21st, 2011. The energy at EE is palpable. Everyone leaves the event all fired up to take the techniques and ideas they learned from the event back to their organizations. We wanted to see if the attendees from last year actually turned inspiration into results. We looked at customers who have been with us for at least 2 years and split them into companies...
Everybody here is getting excited for the 4th annual Eloqua Experience in San Francisco, California October 19th to the 21st, 2011. The energy at EE is palpable. Everyone leaves the event all fired up...
What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are...
What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are the questions on the mind of many B2B marketers today. And these are the questions that will be addressed during the MarketingSherpa’s B2B Summit – the Boston date takes place on September 26-28. (Eloqua is a sponsor.) The folks over at MarketingSherpa drummed up this funnel visualization based on results from a...
What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are the questions on the mind of many...
Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the...
Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global Marketing Operations at Polycom, Jennifer is experienced at demonstrating the marketing’s impact on revenue and driving alignment with sales. You and your team decided that now is the time to make an investment in Marketing Automation. You’ve played around with email and it’s left you wanting more....
Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global...
“Dōmo arigatō”. Those first 2 words of Styx’ greatest song translates to roughly “Thank you very much”. And, as this Chart of the Week shows, marketers should...
“Dōmo arigatō”. Those first 2 words of Styx’ greatest song translates to roughly “Thank you very much”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. For this chart, we divided companies into either the bottom 30%, the middle 50% and the top 20% in their use of marketing automation. We then looked at the overall volume of form submissions those companies received in the first half of 2011. Those companies...
“Dōmo arigatō”. Those first 2 words of Styx’ greatest song translates to roughly “Thank you very much”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation...
Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a...
Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. A healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue....
Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine....
Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.” CFOs aren’t laughing. Should come as no...
Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.” CFOs aren’t laughing. Should come as no surprise that the Chief Financial Officer – in fact, the entire finance department – are all about the numbers. CFO’s are most concerned about profitable growth, managing operational and capital expenses, monitoring ROI and managing risk. These analytical number crunchers live for data. That’s why Revenue Performance...
Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.” CFOs aren’t laughing. Should come as no surprise that the Chief Financial Officer –...
If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more...
If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Smart marketers don’t jump in haphazardly. Lead nurturing provides a structural framework for delivering specific types of content that answers buyers’ questions when they ask them....
If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple...
Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two...
Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?” You see, if the buck stops with you, then you probably worry about the variables, the unmeasured and the uncontrollable. Your CEO is all ears when it comes to parts of the business that can be effectively...
Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going...
