I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back....
I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back. In one 20-minute cab ride, I paid my dry cleaning bill, uploaded a new pic to Match.com, logged into Foursquare and started looking for new cars on the Auto-trader app. I was blown away by the convenience and simplicity of it all. But as a marketer what’s even more fascinating is that a business can learn I am single,...
I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back. In one 20-minute cab ride, I paid my dry...
With this year's Eloqua Experience Europe taking off this week, we thought it worth it to look at some of the trends our clients in the Europe, Middle East, and...
With this year's Eloqua Experience Europe taking off this week, we thought it worth it to look at some of the trends our clients in the Europe, Middle East, and Africa (EMEA) as well as Asia Pacific (APAC) markets are seeing. Turns out they're seeing explosive growth in unique web visitors. In fact, marketers in those regions have been growing interest in their online content as much as 3x faster than their American counterparts. Meanwhile, annual database growth is pretty...
With this year's Eloqua Experience Europe taking off this week, we thought it worth it to look at some of the trends our clients in the Europe, Middle East, and Africa (EMEA) as well as Asia Pacific...
It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. When Noel joined e.Republic as...
It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. When Noel joined e.Republic as Director of Marketing Automation, he sat down with a colleague who had worked within the company for ten years. He wanted to know what metrics she used to measure success. Her reply: What metrics? “For the longest time she would send out stuff and she would get anecdotes from sales reps like, ‘That campaign really...
It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. When Noel joined e.Republic as Director of Marketing Automation, he...
Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. That said, most people know us for our...
Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. That said, most people know us for our Marketing Automation and Revenue Performance Management solutions, so we want to make sure our content skews toward the “operations” side of marketing. One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. Lead...
Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. That said, most people know us for our Marketing Automation and...
We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it...
We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. A deeper look into our recent benchmark report shows that businesses that are implementing advanced automation boast higher headcounts and greater productivity per marketer than those who have are no automation in place. The chart breaks companies into three...
We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to Sales Accepted Leads (SALs). Maybe it’s a combination. Relax. We’re here to help. Lead scoring is a powerful tool for aligning sales and marketing, predictably driving prospects through your sales funnel and generating revenue. But it’s also a practice that requires study and revision. Below...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to...
Not surprisingly, the topic at DemandCon this week is demand generation. But, as everyone in sales and marketing knows, there are dozens of subtopics that fall...
Not surprisingly, the topic at DemandCon this week is demand generation. But, as everyone in sales and marketing knows, there are dozens of subtopics that fall under demand generation’s umbrella from lead scoring to content creation. We asked folks at DemandCon to give us their number one demand generation tip, and the results were wide ranging. [youtube]http://www.youtube.com/watch?v=DGb54jJxsS8[/youtube] Jennifer Pockell-Wilson, Vice President of Marketing and Demand...
Not surprisingly, the topic at DemandCon this week is demand generation. But, as everyone in sales and marketing knows, there are dozens of subtopics that fall under demand generation’s umbrella from...
If you've been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do...
If you've been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly. Happily the Topliners community is here to help you with three resources that will clean house! First up we have a handy checklist from Gaea called "Clean House: 5 Tips for Bringing...
If you've been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and...
When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was...
When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was spoken of,” says Jonathan Block, Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.” These days, you’d be hard pressed to walk through the offices of any b2b marketing department without bumping into a marketing operations manager – or team, for that matter....
When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was spoken of,” says Jonathan Block,...
