What’s the first thing that springs to mind when you hear the words ‘marketing automation’? For me, it’s email campaigns, lead nurturing, lead scoring, lead...
What’s the first thing that springs to mind when you hear the words ‘marketing automation’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales. Let's take a look at five less common uses for marketing automation. 1. Onboarding New Hires What happens when you start a...
What’s the first thing that springs to mind when you hear the words ‘marketing automation’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. But there...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from the best in education sessions, and network with Eloqua employees and customers. But this year we have the added benefit of being near some of the amazing attractions and a fun atmospheres Orlando has to offer. To help you prep for your trip, here are some of the fun spots and...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from...
Eloqua has been building software for marketers since the turn of the millenium. Over the last 12 years, the pace of technology change has been astounding, and...
Eloqua has been building software for marketers since the turn of the millenium. Over the last 12 years, the pace of technology change has been astounding, and Eloqua has been evolving with it - and since we have always been a web-based product, we can bring the latest upgrades to our customer base free of charge. Our current product is built using an HTML 5 interface which allows us to deliver a desktop-like experience through the web. All of our newest customers are on...
Eloqua has been building software for marketers since the turn of the millenium. Over the last 12 years, the pace of technology change has been astounding, and Eloqua has been evolving with it - and...
There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line....
There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line. Today, when we began selling shares of Eloqua (ELOQ) to the public on the NASDAQ stock exchange, we crossed just another mile marker on our journey to become a company that changes the way others do business. Obviously, it’s a proud moment, and I want to warmly welcome the new shareholders that invest in our people,...
There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line. Today, when we began selling shares of...
Collaboration has been a big topic for us at Eloqua lately. With this week's announcement of Chatter Inside Eloqua, we thought it would be a good idea to...
Collaboration has been a big topic for us at Eloqua lately. With this week's announcement of Chatter Inside Eloqua, we thought it would be a good idea to explain why we believe this will make a huge difference to marketers. On the left hand side of this chart, you can easily see the pain experienced by the 92% of companies who responded to Forrester's survey as being less than tightly aligned. Compare that with the joy experienced by those respondents to Aberdeen's survey...
Collaboration has been a big topic for us at Eloqua lately. With this week's announcement of Chatter Inside Eloqua, we thought it would be a good idea to explain why we believe this will make a huge...
Its been a little over a year since we published our Chart of the Week looking at the top cities with the most expertise based on the number of people using...
Its been a little over a year since we published our Chart of the Week looking at the top cities with the most expertise based on the number of people using Eloqua. Since a lot can change in a year, we thought it’d be interesting to revisit the topic, this time looking at what cities have shown the most growth in marketing users. We focused on cities with 50 or more Eloqua users in June 2011 and compared the corresponding user count in those same cities a year later....
Its been a little over a year since we published our Chart of the Week looking at the top cities with the most expertise based on the number of people using Eloqua. Since a lot can change in a year,...
In celebrating the Eloqua AppCloud’s first birthday this week, we thought it would be interesting to take a look at the contrast in leads generated by marketing...
In celebrating the Eloqua AppCloud’s first birthday this week, we thought it would be interesting to take a look at the contrast in leads generated by marketing organizations using apps compared to those who are not. Not surprisingly, we found that Eloqua customers who use apps as part of their marketing experience a substantial increase in monthly form submissions over their peers who are not yet using apps. Even more compelling is that the more apps used, the higher the...
In celebrating the Eloqua AppCloud’s first birthday this week, we thought it would be interesting to take a look at the contrast in leads generated by marketing organizations using apps compared to...
Lead nurturing is a type of automation focused on leads who are not yet ready to buy. A successful lead nurturing campaign delivers content of sufficient value...
Lead nurturing is a type of automation focused on leads who are not yet ready to buy. A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand preference long before a purchase decision is made. Some marketers are beginning to nurture in a structured manner for the first time, while other marketers manage organizations with dozens of highly coordinated nurture campaigns running concurrently. A best practices question...
Lead nurturing is a type of automation focused on leads who are not yet ready to buy. A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand...
One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls. Local historians aren't pleased by the hoopla, but...
One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls. Local historians aren't pleased by the hoopla, but it’s definitely piqued my interest. Anyone with a competitive spirit or a flair for the dangerous will likely tune in to see the outcome. Unfortunately for some sales leaders, you might be watching several tightrope acts going on within your own organization. We are approaching the end of another quarter and it’s safe to...
One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls. Local historians aren't pleased by the hoopla, but it’s definitely piqued my interest. Anyone...
