Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is...
Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. Throughout the year we learned many lessons that could be applied to any number of B2B blogs. Today, we thought we’d share a year’s worth of tips for publishing a top-notch B2B marketing blog – even if you’re writing a new post every day. January: Think Far Out Don’t be afraid to think ahead, especially...
Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. Throughout the year we...
Ever felt you knew enough to get things done, but then nothing moves? Is it pride? Ignorance? Or is it the desire to appear competent to our colleagues?...
Ever felt you knew enough to get things done, but then nothing moves? Is it pride? Ignorance? Or is it the desire to appear competent to our colleagues? Whatever the reason, marketers often go it alone. They collaborate and communicate well, but often rely on handcrafted tools cobbled together, or even intuition, to get the job done. But going beyond “good enough” to “excellent” requires knowing when to seek out support. There are those in the marketing automation space who...
Ever felt you knew enough to get things done, but then nothing moves? Is it pride? Ignorance? Or is it the desire to appear competent to our colleagues? Whatever the reason, marketers often go it...
Think B2C has the corner on holiday marketing? Think again. We all know that the last couple of months of the year are when consumer companies start targeting...
Think B2C has the corner on holiday marketing? Think again. We all know that the last couple of months of the year are when consumer companies start targeting our wallets in anticipation of holiday shopping. It makes sense that B2C companies push out more emails and see greater page views during the holiday season than their B2B counterparts. Not so fast. Data pulled from Eloqua shows that B2C companies deploy substantially more emails during the holiday season – a 28% jump...
Think B2C has the corner on holiday marketing? Think again. We all know that the last couple of months of the year are when consumer companies start targeting our wallets in anticipation of...
Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B...
Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B marketers’ minds are already on next year. So what would be on the B2B marketer’s wish list for 2012? I venture some thoughts below. 1. A happy and healthy relationship with the sales team A good dynamic between marketing and sales can be the gift that keeps on giving. More high value leads, smoother transitions from...
Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B marketers’ minds are already on next year....
The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday...
The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. 1. Premium Evernote Subscription: Manage all your ideas, tasks, collaborations, to-do lists and more without limits with a $45 annual subscription to this application. 2. SXSW Interactive Badges: It’s a fact that some of the most transformative businesses have got their start at the annual South By...
The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. 1. Premium Evernote...
I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. The group was divided down the middle with half...
I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. The group was divided down the middle with half energized by the process and half dreading it as much as a root canal. I used to be a member of the “dread it” crowd. But now I look forward to the marketing budget process. I have the data to support how and where I spend my money. I know what works and what doesn’t. The CEO has set the revenue targets for next...
I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. The group was divided down the middle with half energized by the process and...
If you’ve worked in b2b marketing or sales over the years it may have felt somewhat akin to alchemy: add a dash of this and a little of that, and – voilà! – a...
If you’ve worked in b2b marketing or sales over the years it may have felt somewhat akin to alchemy: add a dash of this and a little of that, and – voilà! – a lead becomes a closed deal. That’s because in the past there were a few things you could measure in a given revenue cycle, all the aspects you wished you could measure, and all the stuff you didn’t know you should measure. But advancements in technology and methodologies have made it possible to get a unified view of...
If you’ve worked in b2b marketing or sales over the years it may have felt somewhat akin to alchemy: add a dash of this and a little of that, and – voilà! – a lead becomes a closed deal....
There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. After all, great content produces...
There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. After all, great content produces little results if sales doesn’t know of its existence. Sales Enablement is kind of like a dance where delivering the right content requires rhythm, just about posting another piece of collateral to the internal sales portal then wondering why no one was reading or using it. Obviously, trying to drive sales reps in the...
There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. After all, great content produces little results if sales doesn’t know of...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well. So as you get ready to carve the turkey and pass the mashed potatoes, we outline 8 technologies marketers are grateful to have in their arsenal. 1. Customer Relationship Management (CRM) Systems Imagine everyone you have a personal or professional relationship with sitting down at...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well....
