Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the...
Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global Marketing Operations at Polycom, Jennifer is experienced at demonstrating the marketing’s impact on revenue and driving alignment with sales. You and your team decided that now is the time to make an investment in Marketing Automation. You’ve played around with email and it’s left you wanting more....
Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global...
“Dōmo arigatō”. Those first 2 words of Styx’ greatest song translates to roughly “Thank you very much”. And, as this Chart of the Week shows, marketers should...
“Dōmo arigatō”. Those first 2 words of Styx’ greatest song translates to roughly “Thank you very much”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. For this chart, we divided companies into either the bottom 30%, the middle 50% and the top 20% in their use of marketing automation. We then looked at the overall volume of form submissions those companies received in the first half of 2011. Those companies...
“Dōmo arigatō”. Those first 2 words of Styx’ greatest song translates to roughly “Thank you very much”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation...
Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a...
Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. A healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue....
Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine....
Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.” CFOs aren’t laughing. Should come as no...
Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.” CFOs aren’t laughing. Should come as no surprise that the Chief Financial Officer – in fact, the entire finance department – are all about the numbers. CFO’s are most concerned about profitable growth, managing operational and capital expenses, monitoring ROI and managing risk. These analytical number crunchers live for data. That’s why Revenue Performance...
Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.” CFOs aren’t laughing. Should come as no surprise that the Chief Financial Officer –...
If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more...
If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Smart marketers don’t jump in haphazardly. Lead nurturing provides a structural framework for delivering specific types of content that answers buyers’ questions when they ask them....
If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple...
Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two...
Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?” You see, if the buck stops with you, then you probably worry about the variables, the unmeasured and the uncontrollable. Your CEO is all ears when it comes to parts of the business that can be effectively...
Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going...
What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads, managing events and even social media duties...
What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads, managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Our friends at Quarry recently cooked up this Mind Map visualization to help sort out all the various demands crying for marketers’ attention, and how marketing automation help get a grasp on them all. Click on the image to...
What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads, managing events and even social media duties falling squarely on marketing’s shoulders,...
If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures...
If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently, LinkedIn. Involver is a social media marketing company. Together the two startups are making it possible for brands to customize the Facebook fan page experience based on fans’ Klout scores. The connection between social media influence and Facebook...
If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms...
I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back....
I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back. In one 20-minute cab ride, I paid my dry cleaning bill, uploaded a new pic to Match.com, logged into Foursquare and started looking for new cars on the Auto-trader app. I was blown away by the convenience and simplicity of it all. But as a marketer what’s even more fascinating is that a business can learn I am single,...
I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back. In one 20-minute cab ride, I paid my dry...
