The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Marketing Automation

Marketing Automation

7 Trends Leading to the Growth of Marketing Automation

Eloqua welcomes guest-poster Lauren Carson of Software Advice to our It's All About Revenue blog. Lauren has some compelling thoughts on what is driving the...

Marketing Automation

And the Markie Award Goes to….

With nearly 200 entries, the 2010 Markie Awards were the most competitive to date. Eloqua’s 50,000 users are raising the “marketing effectiveness” bar. These...

Marketing Automation

Marketing Matters (Inspried by "Lost Generation")

Check out this video I produced.  It's the culmination of my professional experience to date, working on the front lines of sales within a marketing...

Marketing Automation

What a Lead Score Won't Guarantee...

While a solid lead score might mean you move further down the sales and marketing funnel, it won't necessarily earn you good financing on a new Jaguar - as the...


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