There are common principles that define all of marketing. Who can forget the four P’s, after all? But when you drill down – industry by industry – you’ll find...
There are common principles that define all of marketing. Who can forget the four P’s, after all? But when you drill down – industry by industry – you’ll find unique challenges. Marketers in the asset management business certainly have their own challenges: a tough regulatory environment, a need to get closer to customers, etc. Asset management has always been about establishing trust. But as communication fragments and digital channels proliferate, asset management marketing...
There are common principles that define all of marketing. Who can forget the four P’s, after all? But when you drill down – industry by industry – you’ll find unique challenges. Marketers in the...
I never thought I’d be an industry pundit. But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy...
I never thought I’d be an industry pundit. But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy their way into the party, I’ve found myself commenting again and again on where the market is headed. (One of these commentaries is even immortalized in David Meerman Scott’s latest edition of Real-Time Marketing & PR.) That trend continued when the email provider ExactTarget said it would purchase Pardot. For the...
I never thought I’d be an industry pundit. But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy their way into the party, I’ve...
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be...
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing, which offers some sage advice. But it’s not the end of the world. Modern marketing is about behaviours, not just tactics. Here are five behaviours of that can help marketers be successful. 1....
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and...
Today's post is adapted from the Grande Guide to Social CRM, written by the well-known social CRM thinker, Paul Greenberg. There's a lot of talk about social...
Today's post is adapted from the Grande Guide to Social CRM, written by the well-known social CRM thinker, Paul Greenberg. There's a lot of talk about social CRM these days, but precious little action. This is at least partly, if not wholly, due to a misunderstanding of what social CRM is. First, social CRM can't be implemented within an organization simply by adding a particular tool or technology. That's because we're not in the midst of a profound change to the rules of...
Today's post is adapted from the Grande Guide to Social CRM, written by the well-known social CRM thinker, Paul Greenberg. There's a lot of talk about social CRM these days, but precious little...
The long-whispered rumors are finally confirmed. The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12....
The long-whispered rumors are finally confirmed. The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Salesforce laid out the framework during the keynote address at the cloud computing event in San Francisco. Analysts and other industry watchers have suspected a marketing cloud was coming as salesforce snapped up social marketing businesses like Radian6 and Buddy Media over the past couple of years. So what is the...
The long-whispered rumors are finally confirmed. The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Salesforce laid out the framework during...
I once built a house, a vacation cottage in the woods of Ontario. Like Henry David Thoreau my wife and I “wished to live deliberately.” So our cabin is remote,...
I once built a house, a vacation cottage in the woods of Ontario. Like Henry David Thoreau my wife and I “wished to live deliberately.” So our cabin is remote, perched on the edge of a lake. It has no running water or electricity, and – like Thoreau – we built it ourselves. I often think of the process of building my cottage when advising others on implementing marketing automation. Both processes require preparation, setting goals and commitment to make something solid. How...
I once built a house, a vacation cottage in the woods of Ontario. Like Henry David Thoreau my wife and I “wished to live deliberately.” So our cabin is remote, perched on the edge of a lake. It has no...
What’s the first thing that springs to mind when you hear the words ‘marketing automation’? For me, it’s email campaigns, lead nurturing, lead scoring, lead...
What’s the first thing that springs to mind when you hear the words ‘marketing automation’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales. Let's take a look at five less common uses for marketing automation. 1. Onboarding New Hires What happens when you start a...
What’s the first thing that springs to mind when you hear the words ‘marketing automation’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. But there...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from the best in education sessions, and network with Eloqua employees and customers. But this year we have the added benefit of being near some of the amazing attractions and a fun atmospheres Orlando has to offer. To help you prep for your trip, here are some of the fun spots and...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from...
Eloqua has been building software for marketers since the turn of the millenium. Over the last 12 years, the pace of technology change has been astounding, and...
Eloqua has been building software for marketers since the turn of the millenium. Over the last 12 years, the pace of technology change has been astounding, and Eloqua has been evolving with it - and since we have always been a web-based product, we can bring the latest upgrades to our customer base free of charge. Our current product is built using an HTML 5 interface which allows us to deliver a desktop-like experience through the web. All of our newest customers are on...
Eloqua has been building software for marketers since the turn of the millenium. Over the last 12 years, the pace of technology change has been astounding, and Eloqua has been evolving with it - and...
