Back in August 2012, Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job...
Back in August 2012, Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion. His conclusion was that based on a 39% growth statistic among top-level job titles over a five-month period, it is clear that marketing automation, and Eloqua skills in particular, are huge core competencies of value in the current job market. I decided to take a look from a different angle to determine how...
Back in August 2012, Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion. His conclusion was that...
Spring is in the air! (Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!) The other day I was...
Spring is in the air! (Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!) The other day I was looking at my to-do list and saw that it's time for spring-cleaning, which triggered the thought of how important it is to keep a clean contact database. Considering my family’s recent move into a bigger house last year, I’m wondering if spring-cleaning will be more challenging. Our neighbors keep their house looking...
Spring is in the air! (Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!) The other day I was looking at my to-do list and saw...
The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology...
The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology initiatives across their organizations. With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts. While titles like Content Curator, Social Media Expert and Data Scientist are popping up, college curriculum hasn’t necessarily...
The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology initiatives across their organizations....
Fellow Canuck Malcolm Gladwell wrote in his book "Outliers" that it takes 10,000 hours of practice to become an expert at something. Well if that ‘something’...
Fellow Canuck Malcolm Gladwell wrote in his book "Outliers" that it takes 10,000 hours of practice to become an expert at something. Well if that ‘something’ is automation – the saying doesn't quite seem fair, does it? After all, automation saves you time! But - even if it's not 10,000 hours – as with anything else, time and dedication can yield substantial performance benefits. Every Eloqua customer has a resident expert: A person who knows the system better than anyone...
Fellow Canuck Malcolm Gladwell wrote in his book "Outliers" that it takes 10,000 hours of practice to become an expert at something. Well if that ‘something’ is automation – the saying doesn't quite...
In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage,...
In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives. We collaborated with BtoB on recent research that highlighted how Modern Marketers...
In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively....
Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. You need to resonate...
Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. You need to resonate with your prospects, and as an overarching part of your Modern Marketing strategy, marketing automation can help you establish parameters for learning how to target, engage, analyze, and convert more efficiently. Modern Marketers are able to shot call what’s working, because they understand how to segment, message, and...
Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. You need to resonate with your prospects, and as...
Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a...
Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a blog search without these current terms popping up. Already raking in $3.2 billion by 2010, the marketing automation industry is expected to grow to $4.8 billion in 2015. For the uninitiated, here’s a concise look at what it means, and how you should be using it to your advantage. What is marketing automation software?...
Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a blog search without these current terms...
Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries. Taking it a step further, we sought to identify a...
Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries. Taking it a step further, we sought to identify a correlation between New Traffic Yield and a standard marketing metric. Unsure of where a correlation may be established, I took cross industry averages for a broad set of metrics and calculated each specific industry metric as a percentage of the corresponding cross industry metric. I singled out the industries with...
Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries. Taking it a step further, we sought to identify a correlation between New Traffic Yield...
Marketers know that the key to growth is through generating new interest in their products and services from buyers who have never engaged with them before. In...
Marketers know that the key to growth is through generating new interest in their products and services from buyers who have never engaged with them before. In fact, that is one of the reasons that "reach" is such an important indicator of revenue potential. Eloqua is in a unique position to tell marketers which visitors have never been to your web site before through the use of cookies. Surprisingly, the number of new cookies placed per unique web site visitor (referred to...
Marketers know that the key to growth is through generating new interest in their products and services from buyers who have never engaged with them before. In fact, that is one of the reasons that...
