Editor’s Note: Today’s post comes courtesy of Jen Agustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B...
Editor’s Note: Today’s post comes courtesy of Jen Agustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising. But...
Editor’s Note: Today’s post comes courtesy of Jen Agustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B marketers have their work cut out for...
Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. While it can seem like a challenge to...
Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. While it can seem like a challenge to “keep up” with your target audience as a result, you can glean a lot of critical benefits by leveraging process-oriented approaches to data management. The more you know about your audience, the more appropriately you can tailor your interactions, the information they receive, and the timeliness of response and...
Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. While it can seem like a challenge to “keep up” with your target audience as...
Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their...
Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead. Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. The following is the third post in the series. Read more about the series here....
Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the...
We’ve all heard the statistic that 67% of the sales cycle is complete BEFORE the buyer ever speaks to a sales person. In the ‘old days’ the sales person really...
We’ve all heard the statistic that 67% of the sales cycle is complete BEFORE the buyer ever speaks to a sales person. In the ‘old days’ the sales person really controlled the message received by target buyers and educated them at every step of the buying journey. In today’s digital world, where buyers self educate with information they gather online, marketing plays an ever-important role in providing relevant content to the buyer thorough he early sales cycle. They call...
We’ve all heard the statistic that 67% of the sales cycle is complete BEFORE the buyer ever speaks to a sales person. In the ‘old days’ the sales person really controlled the message received by...
Editor's Note: Today's post comes courtesy of Amanda Halle, the senior manager, online marketing programs at Bizo, which specializes in business audience...
Editor's Note: Today's post comes courtesy of Amanda Halle, the senior manager, online marketing programs at Bizo, which specializes in business audience marketing. She focuses on lead generation, sales enablement, and marketing automation. Follow Amanda on Twitter @ahalle. Marketing automation has really taken us to the next level over the last decade, and impacted the level of relevancy with which we communicate to both prospects and the sales teams we support. We’ve had...
Editor's Note: Today's post comes courtesy of Amanda Halle, the senior manager, online marketing programs at Bizo, which specializes in business audience marketing. She focuses on lead generation,...
Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare...
Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder! If you're down with data, learn more about how marketing automation helps you maximize what you know about your buyers, and glean richer insight into what you need to know to fuel smarter marketing. Share your best...
Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how...
Editor’s Note: Today’s post comes courtesy of Sam Boush, founder and President of Lead Lizard, a marketing automation agency in Portland, Oregon. Sam works with...
Editor’s Note: Today’s post comes courtesy of Sam Boush, founder and President of Lead Lizard, a marketing automation agency in Portland, Oregon. Sam works with enterprise clients to develop demand generation strategies. Success in demand generation is like cooking: It’s the just-right combination of careful planning, meticulous measurement, and making sure the oven is always set to the right temperature. Lead Lizard interviewed eight demand generation master chefs to learn...
Editor’s Note: Today’s post comes courtesy of Sam Boush, founder and President of Lead Lizard, a marketing automation agency in Portland, Oregon. Sam works with enterprise clients to develop demand...
Marketers who focus on sales enablement processes, or provide tools to their sales teams that allow them to discover, profile, and engage their prospects,...
Marketers who focus on sales enablement processes, or provide tools to their sales teams that allow them to discover, profile, and engage their prospects, largely do so in the interest of giving their sales teams access to the information and materials they need to turn warm leads into cold hard cash. They also have silently been enjoying a side benefit of their own. Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific...
Marketers who focus on sales enablement processes, or provide tools to their sales teams that allow them to discover, profile, and engage their prospects, largely do so in the interest of giving their...
Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’ requires a...
Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’ requires a role transformation and leaders to drive it. As CEO of Allocadia, Kristine has also had to learn to lead in a rapidly growing, fast-moving market. And as marketers building Allocadia, the Allocadia team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead....
Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’ requires a role transformation and leaders to drive...
