Editor's Note: Today's post comes courtesy of Mary Wallace, who has more than 25 years experience in the tech industry. Previously the Director of Client...
Editor's Note: Today's post comes courtesy of Mary Wallace, who has more than 25 years experience in the tech industry. Previously the Director of Client Marketing Services at UBM Tech, Mary has a diverse background in marketing, technology, consulting, and leadership that enables her to help marketing organizations implement solutions that produces optimal results. Her focus is on increasing revenue and optimizing performance through the use of strategic marketing models...
Editor's Note: Today's post comes courtesy of Mary Wallace, who has more than 25 years experience in the tech industry. Previously the Director of Client Marketing Services at UBM Tech, Mary has a...
The studies show year after year that indeed, the B2B landscape has changed. The buying process has undergone a radical shift with the common knowledge of...
The studies show year after year that indeed, the B2B landscape has changed. The buying process has undergone a radical shift with the common knowledge of (insert your desired percentage here) of how far the buyer is through their buying process before engaging with a vendor. This change has caused a major disruption in B2B marketing and there is no going back. Despite the prevalence of technologies, guides and conferences that are available to help create better connections...
The studies show year after year that indeed, the B2B landscape has changed. The buying process has undergone a radical shift with the common knowledge of (insert your desired percentage here) of...
Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise...
Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Kristin’s focused on driving an evolved digital marketing culture, resulting in innovative ways for Deltek to connect with customers and prospects. She’s a strategic leader with expertise in marketing automation, architecting marketing technology ecosystems and...
Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions...
Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners, which provides provides creative, practical, sales-driven...
Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners, which provides provides creative, practical, sales-driven integrated inbound marketing, lead generation and strategy services. Follow her on Twitter @BSStoltz. Sales complaining they’re getting bad leads from Marketing? Are most of your leads going in the garbage pile instead of the MQL (marketing qualified lead) or SAL (sales accepted lead) bucket? If you’re fishing for leads...
Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners, which provides provides creative, practical, sales-driven integrated inbound marketing, lead...
Editor’s Note: Today’s post comes courtesy of Pete Schott, Product Marketing Manager at Bizo. Pete is responsible for social, content and product marketing at...
Editor’s Note: Today’s post comes courtesy of Pete Schott, Product Marketing Manager at Bizo. Pete is responsible for social, content and product marketing at Bizo, which specializes in business audience marketing. He has a background in both marketing and sales with several San Francisco start-ups. Follow Pete on Twitter @slapschott. Marketing automation systems are primarily known for automating email delivery, lead nurturing, database segmentation, and marketing...
Editor’s Note: Today’s post comes courtesy of Pete Schott, Product Marketing Manager at Bizo. Pete is responsible for social, content and product marketing at Bizo, which specializes in business...
Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Trouble is, for even the most modern of marketers,...
Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Trouble is, for even the most modern of marketers, getting away from the office doesn’t always mean getting away from your demand generation, nurturing, and lead management duties. I remember once on vacation (at a previous job) having to duck into an Apple store in Munich, Germany to get online and edit and launch a campaign! I also have had to babysit web copy edits from a...
Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Trouble is, for even the most modern of marketers, getting away from the office doesn’t always...
Marketing can sometimes feel like cooking for a crowd: You want to serve up the right pairings to ensure that you’re guests feel satisfied, welcomed, and think...
Marketing can sometimes feel like cooking for a crowd: You want to serve up the right pairings to ensure that you’re guests feel satisfied, welcomed, and think you’ve got that delicious touch! Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Your team might feel the heat of firing on all burners, stretching budgets, ramping up your technology adoption, and emphasizing education to support more...
Marketing can sometimes feel like cooking for a crowd: You want to serve up the right pairings to ensure that you’re guests feel satisfied, welcomed, and think you’ve got that delicious touch! Sounds...
Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class...
Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. In a Demand Generation study of 199 marketing and sales professionals from March 2014, 77% of respondents rated visibility into lead performance across marketing lead stages as very valuable. However, only 43% indicate they can do this effectively....
Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting...
