Personalization and relevance come together to make lead generation more robust and successful, and marketing automation can help garner even better results when helping content reach its intended audience.
Oracle CX is proud to be recognized as a leader in the “Omdia Universe: Selecting a Customer Engagement Platform 2020-21” report. This report provides an analysis of the Customer Engagement Platform (CEP) technology landscape, a valuable reference if you're building or refining your customer experience and engagement technology strategy.
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible with these best practices.
Enhancing marketing performance, better data management, and tighter teamwork between marketing and sales results in better lead generation, management, and nurturing. Better leads result in higher ROI.
Marketing workflows involve matching customer journeys and touchpoints to business processes that can address those. Find out what workflows are must-haves and how they can help your content, lead nurturing, and in gathering feedback.