Are you reporting on the right information to support your organization's efforts, and more importantly, maximized experiences with your brand? While it may...
Are you reporting on the right information to support your organization's efforts, and more importantly, maximized experiences with your brand? While it may seem like there’s no silver bullet path to determining the right mix of marketing analytics, there are some key decisions that you can make to move down the right strategic path. While these may seem like simple tasks, they are often overlooked and neglected because everyone is too busy reporting on random activities that...
Are you reporting on the right information to support your organization's efforts, and more importantly, maximized experiences with your brand? While it may seem like there’s no silver bullet path to...
Today’s post comes courtesy of Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing...
Today’s post comes courtesy of Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing automation and pipeline generation rock stars. Prior to joining Avid, Arpine was a journalist in post-Soviet Russia, a telemarketer and inside sales team leader for a global telecom company. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. As marketers,...
Today’s post comes courtesy of Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing automation and pipeline generation...
Editor’s Note: Today’s post comes courtesy of Shannon Cadden, a Project Manager and System Administrator at 3D2B. Shannon implements and manages Marketing...
Editor’s Note: Today’s post comes courtesy of Shannon Cadden, a Project Manager and System Administrator at 3D2B. Shannon implements and manages Marketing Systems, Databases, and Social Media. She was raised in both America and Germany. After more than a decade of entrepreneurial experience in the event management and entertainment sector, Shannon went back to school in 2005 to study office administration and communication. Marketing automation is all about conversion-rate...
Editor’s Note: Today’s post comes courtesy of Shannon Cadden, a Project Manager and System Administrator at 3D2B. Shannon implements and manages Marketing Systems, Databases, and Social Media. She was...
Editor’s Note: Today’s post comes courtesy of Mike Kamo, VP of marketing at Strideapp, a cloud-based CRM and mobile app designed to help small to medium sized...
Editor’s Note: Today’s post comes courtesy of Mike Kamo, VP of marketing at Strideapp, a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science. I believe there is a bit of both in the craft of salesmanship. There is one element that is common to each side of the debate. Obvious, pushy selling tactics do not...
Editor’s Note: Today’s post comes courtesy of Mike Kamo, VP of marketing at Strideapp, a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close...
Editor's Note: Today' post comes courtesy of Matt Heinz, President, Heinz Marketing, started in 2007 to help clients focus their business on market and customer...
Editor's Note: Today' post comes courtesy of Matt Heinz, President, Heinz Marketing, started in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Follow Matt on Twitter @HeinzMarketing. Inbound marketing can be both highly effective and highly inefficient. If you’re relying on inbound marketing and leads only today, you will soon reach a point at which you can no longer effectively scale...
Editor's Note: Today' post comes courtesy of Matt Heinz, President, Heinz Marketing, started in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to...
Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about...
Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. Back in reality that just doesn’t happen and generating leads is a constant struggle for content marketers. Luckily there are...
Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting...
Feeling lucky? Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. The right...
Feeling lucky? Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. The right process-oriented approach can help your team showcase the value of your initiatives, and improve your ability to engage with your audiences. While some variables of the customer journey are constantly changing, the right mix of strategic measures and technology can help ensure that you’re hitting the mark to strike gold in...
Feeling lucky? Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. The right process-oriented approach can help your...
Editor’s Note: Today’s post comes courtesy of Jennifer Stoll, Head of Strategic Planning at Pepper North America, an Oracle Eloqua Gold-Certified Partner....
Editor’s Note: Today’s post comes courtesy of Jennifer Stoll, Head of Strategic Planning at Pepper North America, an Oracle Eloqua Gold-Certified Partner. Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting, and advanced segmentation. Follow Pepper North America on Twitter @PepperNA. You might have seen the most recent survey by the B2B Technology Marketing Community, which highlighted...
Editor’s Note: Today’s post comes courtesy of Jennifer Stoll, Head of Strategic Planning at Pepper North America, an Oracle Eloqua Gold-Certified Partner. Jennifer merges theoretical planning with...
Editor’s Note: Today’s post comes courtesy of Jen Agustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B...
Editor’s Note: Today’s post comes courtesy of Jen Agustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising. But...
Editor’s Note: Today’s post comes courtesy of Jen Agustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B marketers have their work cut out for...
