Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. We need...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on...
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common...
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement. With the rise of the internet, mobile and...
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world. It’s always...
Here's what we know. When sales and marketing are on the same page, performance is better. 88% of best performing companies have aligned their sales and...
Here's what we know. When sales and marketing are on the same page, performance is better. 88% of best performing companies have aligned their sales and marketing teams. But in many companies, a cultural shift is required for the teams to truly work together. How to do it? Here are some ways that leading companies are achieving sales and marketing alignment: 1. Ride Together No, not fun days out together. By ‘ride alongs’ mean spending an hour or a day watching what your...
Here's what we know. When sales and marketing are on the same page, performance is better. 88% of best performing companies have aligned their sales and marketing teams. But in many companies,...
Start the clock. Eloqua Experience 2012 is just days away. If you're like me, you've been counting down the days - maybe even the hours. Well, I’m here to help...
Start the clock. Eloqua Experience 2012 is just days away. If you're like me, you've been counting down the days - maybe even the hours. Well, I’m here to help guide you into getting the most out of the event with a few tips that will ensure you attend the right sessions, and bring plenty of inspiration back to the office. 1. Spread Out If you’re attending the event with other folks from your company do not - I repeat, do not - attend the exact same sessions! I know it’s...
Start the clock. Eloqua Experience 2012 is just days away. If you're like me, you've been counting down the days - maybe even the hours. Well, I’m here to help guide you into getting the most out of...
If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in...
If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is. This is the current state of social CRM adoption – at least according to Awareness Inc., which recently covered the topic in its State of Social Marketing report. The survey found...
If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn’t...
There are common principles that define all of marketing. Who can forget the four P’s, after all? But when you drill down – industry by industry – you’ll find...
There are common principles that define all of marketing. Who can forget the four P’s, after all? But when you drill down – industry by industry – you’ll find unique challenges. Marketers in the asset management business certainly have their own challenges: a tough regulatory environment, a need to get closer to customers, etc. Asset management has always been about establishing trust. But as communication fragments and digital channels proliferate, asset management marketing...
There are common principles that define all of marketing. Who can forget the four P’s, after all? But when you drill down – industry by industry – you’ll find unique challenges. Marketers in the...
I never thought I’d be an industry pundit. But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy...
I never thought I’d be an industry pundit. But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy their way into the party, I’ve found myself commenting again and again on where the market is headed. (One of these commentaries is even immortalized in David Meerman Scott’s latest edition of Real-Time Marketing & PR.) That trend continued when the email provider ExactTarget said it would purchase Pardot. For the...
I never thought I’d be an industry pundit. But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy their way into the party, I’ve...
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be...
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing, which offers some sage advice. But it’s not the end of the world. Modern marketing is about behaviours, not just tactics. Here are five behaviours of that can help marketers be successful. 1....
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and...
Today's post is adapted from the Grande Guide to Social CRM, written by the well-known social CRM thinker, Paul Greenberg. There's a lot of talk about social...
Today's post is adapted from the Grande Guide to Social CRM, written by the well-known social CRM thinker, Paul Greenberg. There's a lot of talk about social CRM these days, but precious little action. This is at least partly, if not wholly, due to a misunderstanding of what social CRM is. First, social CRM can't be implemented within an organization simply by adding a particular tool or technology. That's because we're not in the midst of a profound change to the rules of...
Today's post is adapted from the Grande Guide to Social CRM, written by the well-known social CRM thinker, Paul Greenberg. There's a lot of talk about social CRM these days, but precious little...
