Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS,...
Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Yet despite the widespread use of lead nurturing as part of a demand generation strategy, only 2.8% of respondents stated they are having success with their demand generation programs. Where is the disconnect? In discussions with enterprise marketers and in...
Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are...
CMOs are stuck in a tough spot—choosing between polishing their bright rocks and climbing a quarterly wall they have to hurdle. They must balance the needs and...
CMOs are stuck in a tough spot—choosing between polishing their bright rocks and climbing a quarterly wall they have to hurdle. They must balance the needs and priorities of romancing customer love and creating beautiful campaigns with scaling a daunting revenue wall to satisfy the demands of their C-suite and company investors. Many people call this a dilemma. Others call it a challenge. In any language, it’s not easy. But some CMOs are thriving under these conditions and we...
CMOs are stuck in a tough spot—choosing between polishing their bright rocks and climbing a quarterly wall they have to hurdle. They must balance the needs and priorities of romancing customer love...
When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once...
When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity. In this post I want to challenge the idea that a lost lead is indeed lost, and how, using marketing automation software, can instead be the key to unlocking a large amount of additional revenue for your company. First, though, let’s...
When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can...
So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology...
So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. You need to stay up to speed with new applications while not running into a data silo pothole or letting integration troubles slow you down. While the road to success is...
So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with...
When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural,...
When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world. No small undertaking by any means. To tackle such a challenge head on ARC Document Solutions turned to Oracle Marketing Cloud. Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing...
When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC)...
Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence,...
Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Connect with him on LinkedIn. For marketing departments accustomed to smaller, fragmented software applications, implementing marketing automation software can be a daunting task. Properly integrating marketing automation into your organization requires a certain set of criteria,...
Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Connect...
What constitutes a worthwhile lead? Ask 10 different people from your sales and marketing teams and you may get 10 different answers. For some, a person who...
What constitutes a worthwhile lead? Ask 10 different people from your sales and marketing teams and you may get 10 different answers. For some, a person who downloads a piece of your company’s content or attends its events counts as a credible lead. For others, a lead is only worth pursuing once there is a foreseeable sales opportunity in the next six months. While there is an inherent subjectivity involved in qualifying a lead, however, consensus on what makes a strong...
What constitutes a worthwhile lead? Ask 10 different people from your sales and marketing teams and you may get 10 different answers. For some, a person who downloads a piece of your company’s...
“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan So many times in the haste of developing our marketing strategy and materials, we...
“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan So many times in the haste of developing our marketing strategy and materials, we use the ol’ seasoned judgment of ‘I think’: “I think this is the best creative” – it follows brand standards. “I think this is the best day of the week to mail or post” – the latest industry best practices say this is the best day. “I think this call to action will be the most responsive” – our rates have been pretty...
“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan So many times in the haste of developing our marketing strategy and materials, we use the ol’ seasoned judgment of ‘I...
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding...
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding that’s not really working for you anymore? That’s probably because customers today have high expectations from the companies they engage with. It’s the era of buyer-centric digital marketing. Customers expect us to know who they are, understand their challenges as much as their goals, and anticipate their future needs. And...
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding that’s not really working for you anymore?...
