Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries. Taking it a step further, we sought to identify a...
Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries. Taking it a step further, we sought to identify a correlation between New Traffic Yield and a standard marketing metric. Unsure of where a correlation may be established, I took cross industry averages for a broad set of metrics and calculated each specific industry metric as a percentage of the corresponding cross industry metric. I singled out the industries with...
Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries. Taking it a step further, we sought to identify a correlation between New Traffic Yield...
Marketers know that the key to growth is through generating new interest in their products and services from buyers who have never engaged with them before. In...
Marketers know that the key to growth is through generating new interest in their products and services from buyers who have never engaged with them before. In fact, that is one of the reasons that "reach" is such an important indicator of revenue potential. Eloqua is in a unique position to tell marketers which visitors have never been to your web site before through the use of cookies. Surprisingly, the number of new cookies placed per unique web site visitor (referred to...
Marketers know that the key to growth is through generating new interest in their products and services from buyers who have never engaged with them before. In fact, that is one of the reasons that...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and analytics to facilitate marketing accountability and operations, measure and improve marketing performance, develop dashboards, enhance alignment, and drive revenue. At two recent conferences we asked attendees whether they had a marketing dashboard. Almost everyone in the rooms raised their hands. A few more questions and...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and analytics to facilitate marketing...
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff....
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. Today Eloqua released a report titled: “Defining the Modern Marketer: From Real to Ideal,” which reveals insight into the evolution of the marketer’s role. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to...
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. Today Eloqua released a report...
With spring just around the corner, it’s a good time to check in on New Year’s resolutions. Not surprisingly, one of the most common resolutions is a renewed...
With spring just around the corner, it’s a good time to check in on New Year’s resolutions. Not surprisingly, one of the most common resolutions is a renewed focus on health and fitness, but who’s to say that’s limited to your personal well-being. In Modern Marketing, the health of your lead scoring model has a big impact on your ability to score leads, and determines the effectiveness of your revenue engine as you pass those leads over to sales. This week we analyzed Eloqua...
With spring just around the corner, it’s a good time to check in on New Year’s resolutions. Not surprisingly, one of the most common resolutions is a renewed focus on health and fitness, but who’s to...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences. Read the whole press release announcing...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s...
Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing...
Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. But numbers don’t have to be afraid of numbers. Today, we decided to review the basics. Below are the most common the marketing metrics that anyone can use in their daily job....
Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design...
What's a top priority among B2B demand generation marketers? Cost per lead. That's one of the findings in the B2B Demand Generation Benchmark Survey , a recent...
What's a top priority among B2B demand generation marketers? Cost per lead. That's one of the findings in the B2B Demand Generation Benchmark Survey , a recent Software Advice research report conducted in partnership with Eloqua. While this fact may not surprise you, consider this: The top three most popular channels in terms of cost per lead were social media (not ads), email marketing to a house list and SEO but these do not marry with the top three channels in terms of...
What's a top priority among B2B demand generation marketers? Cost per lead. That's one of the findings in the B2B Demand Generation Benchmark Survey , a recent Software Advice research...
Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I looked at more than 10,000 campaigns...
Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I looked at more than 10,000 campaigns that our customers were running in Q3 2012, and plotted both the relative portion that each type made up of the total, as well as how complex the programs were using the number of steps in the campaign canvas as a proxy. If you are not (yet) an Eloqua marketer, you can brush up on what that last sentence means by...
Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I looked at more than 10,000 campaigns that our customers were running in Q3...
