What's a top priority among B2B demand generation marketers? Cost per lead. That's one of the findings in the B2B Demand Generation Benchmark Survey , a recent...
What's a top priority among B2B demand generation marketers? Cost per lead. That's one of the findings in the B2B Demand Generation Benchmark Survey , a recent Software Advice research report conducted in partnership with Eloqua. While this fact may not surprise you, consider this: The top three most popular channels in terms of cost per lead were social media (not ads), email marketing to a house list and SEO but these do not marry with the top three channels in terms of...
What's a top priority among B2B demand generation marketers? Cost per lead. That's one of the findings in the B2B Demand Generation Benchmark Survey , a recent Software Advice research...
Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I looked at more than 10,000 campaigns...
Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I looked at more than 10,000 campaigns that our customers were running in Q3 2012, and plotted both the relative portion that each type made up of the total, as well as how complex the programs were using the number of steps in the campaign canvas as a proxy. If you are not (yet) an Eloqua marketer, you can brush up on what that last sentence means by...
Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I looked at more than 10,000 campaigns that our customers were running in Q3...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel. Moreover, the...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle's Marketing Cloud. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. In talking with customers over the past few...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year. We decided to revisit the 25 most popular posts of the year. Enjoy! 1. 11 Infographics Marketers Should Keep Near Their Desks Everyone - really, everyone - loves infographics. When done right, infographics are an...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here. I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. Read our Powerpoint and FAQ to understand the drivers for this exciting development. I’m using this forum to speak directly to the thousands of Modern...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here. I am excited that we have...
Back in school we thought we learned everything about marketing. It doesn't take long in the real world to learn that even the 4 P's could use some updating....
Back in school we thought we learned everything about marketing. It doesn't take long in the real world to learn that even the 4 P's could use some updating. But one thing hasn't changed. It's still about the right product, the right place and the right time. We don’t dispute this wisdom – it does a pretty good job of explaining what we all do day in, day out, in a few words. But each element has changed, thanks to the digital revolution, here’s what we think it means now....
Back in school we thought we learned everything about marketing. It doesn't take long in the real world to learn that even the 4 P's could use some updating. But one thing hasn't changed. It's...
Those of us who enjoy a bottle of wine or who have a few gray hairs know that things get better with time. The key to personal or professional growth is...
Those of us who enjoy a bottle of wine or who have a few gray hairs know that things get better with time. The key to personal or professional growth is learning from your experiences and improving each time around. This week, we looked at the learning process marketers go through when they begin using a marketing automation tool. To add some competitive spice, we compared how different industries learned at different rates.We looked at several measures of marketing...
Those of us who enjoy a bottle of wine or who have a few gray hairs know that things get better with time. The key to personal or professional growth is learning from your experiences and...
Thanksgiving often puts us in a grateful mood. And if you're in marketing, you have plenty to be thankful for. As technology has advanced marketers have reaped...
Thanksgiving often puts us in a grateful mood. And if you're in marketing, you have plenty to be thankful for. As technology has advanced marketers have reaped the benefits. In fact, the road to modern marketing has been paved with new technologies. As a result, marketers have far more opportunities to reach a larger set of buyers, find their niche and actually see the results. So we've decided to take some time out and name 23 of the technologies marketers should say thanks...
Thanksgiving often puts us in a grateful mood. And if you're in marketing, you have plenty to be thankful for. As technology has advanced marketers have reaped the benefits. In fact, the road...
