Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare...
Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder! If you're down with data, learn more about how marketing automation helps you maximize what you know about your buyers, and glean richer insight into what you need to know to fuel smarter marketing. Share your best...
Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how...
Editor’s Note: Today’s post comes courtesy of Sam Boush, founder and President of Lead Lizard, a marketing automation agency in Portland, Oregon. Sam works with...
Editor’s Note: Today’s post comes courtesy of Sam Boush, founder and President of Lead Lizard, a marketing automation agency in Portland, Oregon. Sam works with enterprise clients to develop demand generation strategies. Success in demand generation is like cooking: It’s the just-right combination of careful planning, meticulous measurement, and making sure the oven is always set to the right temperature. Lead Lizard interviewed eight demand generation master chefs to learn...
Editor’s Note: Today’s post comes courtesy of Sam Boush, founder and President of Lead Lizard, a marketing automation agency in Portland, Oregon. Sam works with enterprise clients to develop demand...
Marketers who focus on sales enablement processes, or provide tools to their sales teams that allow them to discover, profile, and engage their prospects,...
Marketers who focus on sales enablement processes, or provide tools to their sales teams that allow them to discover, profile, and engage their prospects, largely do so in the interest of giving their sales teams access to the information and materials they need to turn warm leads into cold hard cash. They also have silently been enjoying a side benefit of their own. Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific...
Marketers who focus on sales enablement processes, or provide tools to their sales teams that allow them to discover, profile, and engage their prospects, largely do so in the interest of giving their...
Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’ requires a...
Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’ requires a role transformation and leaders to drive it. As CEO of Allocadia, Kristine has also had to learn to lead in a rapidly growing, fast-moving market. And as marketers building Allocadia, the Allocadia team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead....
Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’ requires a role transformation and leaders to drive...
Back in August 2012, Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job...
Back in August 2012, Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion. His conclusion was that based on a 39% growth statistic among top-level job titles over a five-month period, it is clear that marketing automation, and Eloqua skills in particular, are huge core competencies of value in the current job market. I decided to take a look from a different angle to determine how...
Back in August 2012, Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion. His conclusion was that...
Spring is in the air! (Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!) The other day I was...
Spring is in the air! (Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!) The other day I was looking at my to-do list and saw that it's time for spring-cleaning, which triggered the thought of how important it is to keep a clean contact database. Considering my family’s recent move into a bigger house last year, I’m wondering if spring-cleaning will be more challenging. Our neighbors keep their house looking...
Spring is in the air! (Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!) The other day I was looking at my to-do list and saw...
The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology...
The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology initiatives across their organizations. With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts. While titles like Content Curator, Social Media Expert and Data Scientist are popping up, college curriculum hasn’t necessarily...
The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology initiatives across their organizations....
Fellow Canuck Malcolm Gladwell wrote in his book "Outliers" that it takes 10,000 hours of practice to become an expert at something. Well if that ‘something’...
Fellow Canuck Malcolm Gladwell wrote in his book "Outliers" that it takes 10,000 hours of practice to become an expert at something. Well if that ‘something’ is automation – the saying doesn't quite seem fair, does it? After all, automation saves you time! But - even if it's not 10,000 hours – as with anything else, time and dedication can yield substantial performance benefits. Every Eloqua customer has a resident expert: A person who knows the system better than anyone...
Fellow Canuck Malcolm Gladwell wrote in his book "Outliers" that it takes 10,000 hours of practice to become an expert at something. Well if that ‘something’ is automation – the saying doesn't quite...
In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage,...
In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives. We collaborated with BtoB on recent research that highlighted how Modern Marketers...
In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively....
