“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan So many times in the haste of developing our marketing strategy and materials, we...
“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan So many times in the haste of developing our marketing strategy and materials, we use the ol’ seasoned judgment of ‘I think’: “I think this is the best creative” – it follows brand standards. “I think this is the best day of the week to mail or post” – the latest industry best practices say this is the best day. “I think this call to action will be the most responsive” – our rates have been pretty...
“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan So many times in the haste of developing our marketing strategy and materials, we use the ol’ seasoned judgment of ‘I...
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding...
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding that’s not really working for you anymore? That’s probably because customers today have high expectations from the companies they engage with. It’s the era of buyer-centric digital marketing. Customers expect us to know who they are, understand their challenges as much as their goals, and anticipate their future needs. And...
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding that’s not really working for you anymore?...
Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution....
Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. What does it take to become a marketing automation expert? Whether...
Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution. She has spent the last three years in...
Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who...
Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who heavily affect each other’s decisions and buying behavior. Their likes and dislikes, reviews and comments, network and peer interactions, can make or break your brand in a matter of minutes. Have you ever purchased a product via an e-Commerce site, only to be retargeted on Facebook, or emailed the next day with a similar...
Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who heavily affect each other’s decisions and...
Editor's Note: Today's post comes courtesy of Mary Wallace, who has more than 25 years experience in the tech industry. Previously the Director of Client...
Editor's Note: Today's post comes courtesy of Mary Wallace, who has more than 25 years experience in the tech industry. Previously the Director of Client Marketing Services at UBM Tech, Mary has a diverse background in marketing, technology, consulting, and leadership that enables her to help marketing organizations implement solutions that produces optimal results. Her focus is on increasing revenue and optimizing performance through the use of strategic marketing models...
Editor's Note: Today's post comes courtesy of Mary Wallace, who has more than 25 years experience in the tech industry. Previously the Director of Client Marketing Services at UBM Tech, Mary has a...
The studies show year after year that indeed, the B2B landscape has changed. The buying process has undergone a radical shift with the common knowledge of...
The studies show year after year that indeed, the B2B landscape has changed. The buying process has undergone a radical shift with the common knowledge of (insert your desired percentage here) of how far the buyer is through their buying process before engaging with a vendor. This change has caused a major disruption in B2B marketing and there is no going back. Despite the prevalence of technologies, guides and conferences that are available to help create better connections...
The studies show year after year that indeed, the B2B landscape has changed. The buying process has undergone a radical shift with the common knowledge of (insert your desired percentage here) of...
Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise...
Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Kristin’s focused on driving an evolved digital marketing culture, resulting in innovative ways for Deltek to connect with customers and prospects. She’s a strategic leader with expertise in marketing automation, architecting marketing technology ecosystems and...
Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions...
Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners, which provides provides creative, practical, sales-driven...
Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners, which provides provides creative, practical, sales-driven integrated inbound marketing, lead generation and strategy services. Follow her on Twitter @BSStoltz. Sales complaining they’re getting bad leads from Marketing? Are most of your leads going in the garbage pile instead of the MQL (marketing qualified lead) or SAL (sales accepted lead) bucket? If you’re fishing for leads...
Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners, which provides provides creative, practical, sales-driven integrated inbound marketing, lead...
