The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined,...
The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. The big picture is that marketers are simply trying to have effective 1:1 conversations with prospects and customers. According to SiriusDecisions, 67% of the buyer’s journey is done via digital channels, so this conversation is a digital one by necessity. This means marketers are...
The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. The big...
Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but...
Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook doesn't tell you that in any way. This is where lead nurturing comes in. Modern marketers know that they must learn more about their prospects before passing them along to sales. Marketing starts and nurtures that relationship with additional contact and content. The follow...
Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook...
We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven. You have put together a powerful arsenal of marketing tools which include: ...
We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven. You have put together a powerful arsenal of marketing tools which include: Customized emails to nurture prospects through their buying journey, with nurturing tracks and lead scoring to tell you which ones are hot and which are not. Content marketing assets, both static and video to engage, educate and inspire your readers. SEO, pay-per-click and social programs to ensure that your messages are...
We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven. You have put together a powerful arsenal of marketing tools which include: Customized emails to nurture prospects through...
Advertising luminaries such as Eric Wheeler at Ad Age and Bill Lee in the Harvard Business Review have long declared that campaigns are dead. While some...
Advertising luminaries such as Eric Wheeler at Ad Age and Bill Lee in the Harvard Business Review have long declared that campaigns are dead. While some campaigns are dead (see the 2016 Iowa Caucus), the idea that structured marketing campaigns are dead is being a bit over-hyped, particularly by social media gurus. In the Princess Bride, Inigo is distraught because he thinks his friend Westley is dead. Max the Wizard responds, “Well it just so happens that your friend here is...
Advertising luminaries such as Eric Wheeler at Ad Age and Bill Lee in the Harvard Business Review have long declared that campaigns are dead. While some campaigns are dead (see the 2016 Iowa...
Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from...
Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web. 8 Ways Marketing Automation Can Improve Your ROI Marketing automation is definitely having its moment in the sun right now. Everybody seems to have an opinion on it - even people who aren’t using it yet. And you should too. Why? Because a marketing automation system can massively improve your ROI if you...
Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web. 8 Ways Marketing...
The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. Some marketers may remember...
The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. Some marketers may remember the days of printed documentation for the latest software they purchased. It came on CDs, or if you’re really experienced (read old), on floppy disks. Learning that new software was a way to do our jobs better, but those incremental improvements pale in comparison to what’s available today. Making a pretty printed...
The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. Some marketers may remember the days of printed documentation...
As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. In this post we'll...
As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. In this post we'll demonstrate how to get the perfect blend of both and why they should inform one another if you want to achieve real marketing success. Some people are prone to believe that technology is destroying creativity, particularly within the marketing department. This probably goes back some way; you could imagine a caveman...
As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. In this post we'll demonstrate how to get the perfect blend of...
EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics ...
EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions). Best-in-Class companies are...
EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: 91% of...
Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies...
Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. Despite advanced tools and data-rich customer engagement and automated marketing platforms, this effort is often not effective because of long-standing organizational and data silos that create incomplete customer and program information. This disconnectedness, in turn,...
Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition...
