Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called...
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. These systems allow marketers to automate many marketing tasks that would be mind-numbing and repetitive, even for interns, like sending emails and tracking the results, but there’s a whole lot more going on here than just sending email....
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not...
No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us...
No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. But in the end, isn't it all about conversion? Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference. I recently asked Catherine Mears, Marketing...
No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing...
When you think about webinars as a demand generation channel, you might focus your energy on getting as many people to register for your event as possible. But...
When you think about webinars as a demand generation channel, you might focus your energy on getting as many people to register for your event as possible. But what about the people who actually attend? At SnapApp, our sales team is over the moon after we host a webinar. The leads they talk to after the event—the ones who attended and participated in the webinar—are always much more excited and willing to talk than the average prospect. That’s why for most marketers, the goal...
When you think about webinars as a demand generation channel, you might focus your energy on getting as many people to register for your event as possible. But what about the people who...
In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great...
In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. Cisco projects that video will comprise 79 percent of all Internet traffic by 2020. Meanwhile, 72 percent of B2B buyers now watch video content throughout their entire path to purchase with nearly half of those viewing 30 minutes or more while researching a company. It makes perfect sense: video...
In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. Cisco projects...
“A small leak will sink a great ship.” — Benjamin Franklin Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make...
“A small leak will sink a great ship.” — Benjamin Franklin Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier. It seems like we have a tendency to move towards the simplest tactics to execute rather than those that deliver the highest return on investment. Let’s step back a minute and ask a key question, “Why is lead nurturing so important?” Well, the data is in and according to Forrester, businesses that put...
“A small leak will sink a great ship.” — Benjamin Franklin Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier. It seems like we have...
Friday Five time - 5 curated recent articles on one specific topic. This time around it's Marketing Automation. WHAT SPRINGSTEEN KNEW ABOUT B2B MARKETING...
Friday Five time - 5 curated recent articles on one specific topic. This time around it's Marketing Automation. WHAT SPRINGSTEEN KNEW ABOUT B2B MARKETING AUTOMATION When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been. Yes, really. Think about your marketing automation systems. They need a combination of human savvy and technological automation to be...
Friday Five time - 5 curated recent articles on one specific topic. This time around it's Marketing Automation. WHAT SPRINGSTEEN KNEW ABOUT B2B MARKETING AUTOMATION When Bruce Springsteen sang, “I...
Video by itself is an effective, engaging content form that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack...
Video by itself is an effective, engaging content form that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment. Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. This integration is the third step in creating powerful digital...
Video by itself is an effective, engaging content form that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of...
Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B...
Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study, events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? And, why are marketing and event...
Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study, events are the most...
The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. 5 TIPS FOR GETTING MORE OUT OF...
The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. 5 TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION The good news is that of the 62% of companies under $100 million in revenue that have adopted a marketing automation platform, 85% are happy with their solution,according to a recent survey from Salesfusion. But the bad news is that 15% are shaking aspirin from a bottle, complaining about their...
The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. 5 TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION The good news is that...
