Editor’s Note: Today’s post comes courtesy of Pete Schott, Product Marketing Manager at Bizo. Pete is responsible for social, content and product marketing at...
Editor’s Note: Today’s post comes courtesy of Pete Schott, Product Marketing Manager at Bizo. Pete is responsible for social, content and product marketing at Bizo, which specializes in business audience marketing. He has a background in both marketing and sales with several San Francisco start-ups. Follow Pete on Twitter @slapschott. Marketing automation systems are primarily known for automating email delivery, lead nurturing, database segmentation, and marketing...
Editor’s Note: Today’s post comes courtesy of Pete Schott, Product Marketing Manager at Bizo. Pete is responsible for social, content and product marketing at Bizo, which specializes in business...
Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Trouble is, for even the most modern of marketers,...
Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Trouble is, for even the most modern of marketers, getting away from the office doesn’t always mean getting away from your demand generation, nurturing, and lead management duties. I remember once on vacation (at a previous job) having to duck into an Apple store in Munich, Germany to get online and edit and launch a campaign! I also have had to babysit web copy edits from a...
Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Trouble is, for even the most modern of marketers, getting away from the office doesn’t always...
Marketing can sometimes feel like cooking for a crowd: You want to serve up the right pairings to ensure that you’re guests feel satisfied, welcomed, and think...
Marketing can sometimes feel like cooking for a crowd: You want to serve up the right pairings to ensure that you’re guests feel satisfied, welcomed, and think you’ve got that delicious touch! Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Your team might feel the heat of firing on all burners, stretching budgets, ramping up your technology adoption, and emphasizing education to support more...
Marketing can sometimes feel like cooking for a crowd: You want to serve up the right pairings to ensure that you’re guests feel satisfied, welcomed, and think you’ve got that delicious touch! Sounds...
Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class...
Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. In a Demand Generation study of 199 marketing and sales professionals from March 2014, 77% of respondents rated visibility into lead performance across marketing lead stages as very valuable. However, only 43% indicate they can do this effectively....
Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting...
Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, help modern marketers around the...
Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, help modern marketers around the world tackle their challenges. On Friday April 25, she gave tips on effective marketing Conversion - the third of Oracle Marketing Cloud’s 5 tenets of modern marketing. It was a success - with 85 unique mentions and, according to Social Mention, 78% passion! For our fourth #Eloquestions Twitter chat, Arpine handed...
Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, help modern marketers around the world tackle their challenges. On Friday...
Are you reporting on the right information to support your organization's efforts, and more importantly, maximized experiences with your brand? While it may...
Are you reporting on the right information to support your organization's efforts, and more importantly, maximized experiences with your brand? While it may seem like there’s no silver bullet path to determining the right mix of marketing analytics, there are some key decisions that you can make to move down the right strategic path. While these may seem like simple tasks, they are often overlooked and neglected because everyone is too busy reporting on random activities that...
Are you reporting on the right information to support your organization's efforts, and more importantly, maximized experiences with your brand? While it may seem like there’s no silver bullet path to...
Today’s post comes courtesy of Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing...
Today’s post comes courtesy of Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing automation and pipeline generation rock stars. Prior to joining Avid, Arpine was a journalist in post-Soviet Russia, a telemarketer and inside sales team leader for a global telecom company. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. As marketers,...
Today’s post comes courtesy of Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing automation and pipeline generation...
Editor’s Note: Today’s post comes courtesy of Shannon Cadden, a Project Manager and System Administrator at 3D2B. Shannon implements and manages Marketing...
Editor’s Note: Today’s post comes courtesy of Shannon Cadden, a Project Manager and System Administrator at 3D2B. Shannon implements and manages Marketing Systems, Databases, and Social Media. She was raised in both America and Germany. After more than a decade of entrepreneurial experience in the event management and entertainment sector, Shannon went back to school in 2005 to study office administration and communication. Marketing automation is all about conversion-rate...
Editor’s Note: Today’s post comes courtesy of Shannon Cadden, a Project Manager and System Administrator at 3D2B. Shannon implements and manages Marketing Systems, Databases, and Social Media. She was...
Editor’s Note: Today’s post comes courtesy of Mike Kamo, VP of marketing at Strideapp, a cloud-based CRM and mobile app designed to help small to medium sized...
Editor’s Note: Today’s post comes courtesy of Mike Kamo, VP of marketing at Strideapp, a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science. I believe there is a bit of both in the craft of salesmanship. There is one element that is common to each side of the debate. Obvious, pushy selling tactics do not...
Editor’s Note: Today’s post comes courtesy of Mike Kamo, VP of marketing at Strideapp, a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close...
