Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is...
Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is possible, and today we’re going to look at how to do it for your brand. There are three steps in this process, and by the end you’ll know how to create a piece of content that is not only share-able and enjoyable for your audience, but also brings in targeted, sales-ready leads. Step 1: Identify a popular quiz related to...
Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is possible, and today we’re going to look at...
Several years ago Eloqua coined the term “Modern Marketer.” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge...
Several years ago Eloqua coined the term “Modern Marketer.” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. I could not agree more with this assessment and way of thinking. We are indeed in the modern era of marketing and are dealing with a disruption caused by our buyers and the way they...
Several years ago Eloqua coined the term “Modern Marketer.” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the...
Since marketing was first invented, an argument's been raging about whether it's an art or a science. Regardless of which side you're on, there's no argument...
Since marketing was first invented, an argument's been raging about whether it's an art or a science. Regardless of which side you're on, there's no argument that the rules of the game are shifting. Disruption is changing every facet of modern business, and marketing is no exception. The rise of the internet and mobile devices is altering the way brands interact with customers and how those customers make purchasing decisions. At the same time vast volumes of data being...
Since marketing was first invented, an argument's been raging about whether it's an art or a science. Regardless of which side you're on, there's no argument that the rules of the game are...
Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers...
Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. Salespeople then followed up with the leads, nurturing them on the phone and sometimes even with a three-martini lunch. This mythical lunch was a part of the lead nurturing process. During these lunches, the salesperson demonstrated his or her knowledge...
Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along...
Every marketer who has been tasked with generating leads has experienced the feeling of rejection from sales. Marketing generated leads are not only rejected,...
Every marketer who has been tasked with generating leads has experienced the feeling of rejection from sales. Marketing generated leads are not only rejected, but ignored. Both of these reactions hurt. We have enough emotional drama in the rest of our lives, so we need to get it out of our work lives. If marketers do their jobs well, which we all want to, the sales team has a full pipeline of qualified leads to contact. A percentage of them become customers. This is the plan....
Every marketer who has been tasked with generating leads has experienced the feeling of rejection from sales. Marketing generated leads are not only rejected, but ignored. Both of these reactions...
The sponsorship possibilities at most conferences are endless. Keynotes are sponsored. Lunch is sponsored. Of course all of the cocktail receptions are...
The sponsorship possibilities at most conferences are endless. Keynotes are sponsored. Lunch is sponsored. Of course all of the cocktail receptions are sponsored. But what if you could sponsor an event that shows you care about your customers. Not just pretend to care about them, but really care about them. Many conference attendees throw their workout clothes and running shoes into their suitcases, but never quite have the motivation to use them when they travel for...
The sponsorship possibilities at most conferences are endless. Keynotes are sponsored. Lunch is sponsored. Of course all of the cocktail receptions are sponsored. But what if you could sponsor...
If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology...
If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry, only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. They will have to try and convince stakeholders to budget for marketing automation. They need to get buy in from marketing, sales and IT. Someone needs to...
If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry, only 3% of businesses surveyed...
Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the...
Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the reason I say that can be summed up in a single sentence, which comes from an article which ran earlier this year on business2community.com: "B2B marketers must move toward solutions that identify and act upon intent throughout the customer journey." I reference that particular line for it speaks directly to the need for...
Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the reason I say that can be summed up in...
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects...
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects the size of the purchase, with smaller items such as groceries having shorter purchase cycles, and more significant transactions such as cars, houses or holidays working in far longer cycles. Each purchase is a valuable opportunity for brands to engage with a customer, increasing the connection they feel with a brand....
Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects the size of the purchase, with...
