With an integrated data and technology stack, you will gain customer knowledge to use in segmentation and data-driven marketing.
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But why are carts abandoned? Are there common practices for re-engaging those customers? How can you improve your current practices and increase sales and ROI?...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those...
This week we got to chat with Bence Gazdag about the many shifts he's witnessed in data-driven methodology and customer-centric marketing.
Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards. This year marked a significant turn in our awards ceremony, as we welcomed...
Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards. This year marked a significant turn in our awards ceremony, as we welcomed our Oracle Commerce customers to participate in the Markie Awards submissions and celebrate the successes of their peers across both commerce and marketing.
Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards. This year marked a significant turn in our awards ceremony, as we welcomed our Oracle Commerce customers...
Honoring excellence in marketing since 2007, Oracle’s Markie Award is a recognized global pillar of success. Companies of all sizes share their most innovative...
Honoring excellence in marketing since 2007, Oracle’s Markie Award is a recognized global pillar of success. Companies of all sizes share their most innovative and successful campaigns in Omni-Channel Marketing, Content Marketing, Social Marketing, Data Management & Advertising, Web Optimization, Marketing Innovation and Analytics. With over 300 entries each year, becoming a Markie finalist or winner isn’t easy. The Markie Awards recognize only the most innovative and...
Honoring excellence in marketing since 2007, Oracle’s Markie Award is a recognized global pillar of success. Companies of all sizes share their most innovative and successful campaigns in Omni-Channel...
marketers who successfully adopt and adapt artificial intelligence into their digital marketing strategy will most certainly rise above the rest.
Makers of Modern Marketing at Oracle is a brand new blog series featuring interviews with the creators, architects and risk-takers behind marketing at Oracle.
Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new...
Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new platform or solution and hoping for the best. To demystify what transformation really means for global organisations, the latest Eloqua User Forum heard from Oracle Marketing Cloud experts and leading brand marketers on how to align people, process and technology to transform a company and drive long term success....
Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new platform or solution and hoping for the...
2025 there will be 100 billion connected Internet devices, about 12 devices for every human. Not only will there be a lot of humans, but there will also be a...
2025 there will be 100 billion connected Internet devices, about 12 devices for every human. Not only will there be a lot of humans, but there will also be a lot of ways for those humans to communicate in some form or another.
2025 there will be 100 billion connected Internet devices, about 12 devices for every human. Not only will there be a lot of humans, but there will also be a lot of ways for those humans...
