Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from...
Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web. 8 Ways Marketing Automation Can Improve Your ROI Marketing automation is definitely having its moment in the sun right now. Everybody seems to have an opinion on it - even people who aren’t using it yet. And you should too. Why? Because a marketing automation system can massively improve your ROI if you...
Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web. 8 Ways Marketing...
The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. Some marketers may remember...
The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. Some marketers may remember the days of printed documentation for the latest software they purchased. It came on CDs, or if you’re really experienced (read old), on floppy disks. Learning that new software was a way to do our jobs better, but those incremental improvements pale in comparison to what’s available today. Making a pretty printed...
The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. Some marketers may remember the days of printed documentation...
As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. In this post we'll...
As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. In this post we'll demonstrate how to get the perfect blend of both and why they should inform one another if you want to achieve real marketing success. Some people are prone to believe that technology is destroying creativity, particularly within the marketing department. This probably goes back some way; you could imagine a caveman...
As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. In this post we'll demonstrate how to get the perfect blend of...
EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics ...
EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions). Best-in-Class companies are...
EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: 91% of...
Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies...
Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. Despite advanced tools and data-rich customer engagement and automated marketing platforms, this effort is often not effective because of long-standing organizational and data silos that create incomplete customer and program information. This disconnectedness, in turn,...
Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition...
The term "marketing automation" is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing...
The term "marketing automation" is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. So with that I give you this week's Friday Five: Marketing Automation. The Ultimate Marketing Automation statistics overview The field of Marketing Automation is growing at an astonishing rate. Looking for insight into...
The term "marketing automation" is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing automation to maximize the value of their data,...
With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any...
With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers. And while it might seem like a lazy blog post that connects Star Wars to marketing automation, this is actually about a real example. Not from the Star Wars universe, but from the marketing department themselves. A long time ago, in a galaxy far, far away I subscribed to the Star Wars email list. Of course...
With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers. And while it might seem like...
We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success...
We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Let's look specifically at some of those predictions. Top Performing Businesses Use Marketing Automation Yoav Schwartz, CEO and Co-Founder of Uberflip, says that 84% of top performing businesses are using or will use marketing automation in 2016. Marketing automation needs leads, and while content is the...
We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Let's look specifically at...
Welcome back to The Friday Five, otherwise known as the curation station. Every Friday we curate five recent stories just for you on one specific topic. This...
Welcome back to The Friday Five, otherwise known as the curation station. Every Friday we curate five recent stories just for you on one specific topic. This week's topic: Marketing Automation. 35 Sales And Marketing Professionals Reveal Their Top Marketing Automation Tips Marketing automation is the name of the game in today’s complex, ever-expanding marketing and sales landscape. The marketing automation trend spans businesses of all sizes, from SMBs to the world’s major...
Welcome back to The Friday Five, otherwise known as the curation station. Every Friday we curate five recent stories just for you on one specific topic. This week's topic: Marketing Automation. 35...
