When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. No matter how long you...
When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. No matter how long you have been doing it, there are always new lessons to learn. These lessons are everywhere if you are just paying attention. I gave myself a challenge for this blog post just to prove that point. Many content creators use stock photos and sometimes you get tired of the same images over and over. And not just on your own...
When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. No matter how long you have been doing it, there are always...
Many people never explore the full potential of marketing automation. These tips focus on two of its elements: personalisation and contextualisation. Two words:...
Many people never explore the full potential of marketing automation. These tips focus on two of its elements: personalisation and contextualisation. Two words: personalisation and contextualisation. Every marketer is familiar with one...but both? Paraphrasing a management edict might help. Personalisation talks to the right person; contextualisation talks to the person right. It goes beyond mail-merging your emails with surnames. Modern personalisation and contextualisation...
Many people never explore the full potential of marketing automation. These tips focus on two of its elements: personalisation and contextualisation. Two words: personalisation and contextualisation....
Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011...
Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011 to today. It comes courtesy of Scott Brinker, the guru of the infamous martech landscape chart and speaks to the warp speed growth the martech vendor space has seen over a very short period of time. Among the many differing types of technologies vendors offer is of course, marketing automation - a tool that has very...
Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011 to today. It comes courtesy of Scott...
Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's...
Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's Marketing Automation Benchmarking Report, 17% of marketers say marketing automation has been very beneficial for their company. Five-seven percent said it was quite beneficial, while 26% saw limited to no benefit. If your business sits in the last bucket, the 26% that is not yet reaping the benefits of marketing automation,...
Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's Marketing Automation Benchmarking Report, 17%...
Modern Marketers know that not every prospect is ready to buy now. In fact, according to SiriusDecisions, even the 20% of leads that sales reps follow up on,...
Modern Marketers know that not every prospect is ready to buy now. In fact, according to SiriusDecisions, even the 20% of leads that sales reps follow up on, 70% are not qualified. But it’s a mistake to ignore those leads. It turns out that 80% of unqualified prospects today will go on to buy from someone within the next 24 months. Lead nurturing is a way to help keep your brand front and center when that purchase happens. Marketing automation will also help you learn more...
Modern Marketers know that not every prospect is ready to buy now. In fact, according to SiriusDecisions, even the 20% of leads that sales reps follow up on, 70% are not qualified. But it’s a...
Think about the last time you went to an amusement park. Or, if the last time was “never,” think about the last time you went to Whole Foods on a Sunday...
Think about the last time you went to an amusement park. Or, if the last time was “never,” think about the last time you went to Whole Foods on a Sunday afternoon… or Target on Black Friday. What I’m saying is, imagine a place that is hectic and exciting, with a lot going on and more than a little bit of sensory overload! That’s how your marketing can feel to prospects. If you’re engaging with prospects through a marketing automation platform, your system probably has...
Think about the last time you went to an amusement park. Or, if the last time was “never,” think about the last time you went to Whole Foods on a Sunday afternoon… or Target on Black Friday. What I’m...
In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is...
In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing, there are lots of ways to get creative in reaching your customers. Below, we’ve outlined seven types of apps that you can plug into your marketing...
In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing...
Sometimes our impression of marketing tactics is more monolithic than the reality. Setting up a lead nurturing campaign in your marketing automation platform is...
Sometimes our impression of marketing tactics is more monolithic than the reality. Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. The expectation is that we learn more about our prospects through their actions, which lets marketers provide content that is more in line with their interests and expectations. Nurture...
Sometimes our impression of marketing tactics is more monolithic than the reality. Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting...
Choosing marketing technology tools are no different than choosing tools for any other job. You need the right tools to get the job done. But with marketing...
Choosing marketing technology tools are no different than choosing tools for any other job. You need the right tools to get the job done. But with marketing technology, there's an additional layer to consider. The ecosystem. Not all technology tools work together. Imagine buying a hammer and only being able to use certain nails. That sounds like odd concept, but unless you select tools that work in an open ecosystem, you will find yourself with just that sort of choice. "The...
Choosing marketing technology tools are no different than choosing tools for any other job. You need the right tools to get the job done. But with marketing technology, there's an additional layer...
