Learn eight marketing automation best practices to optimize your campaigns and get better results.
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and...
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or effort on products you don’t need. Bearing this in mind, what are the basic building blocks of stack? What nine marketing technologies can lay the foundation for your success?
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or...
It's hard to stand out in a sea of digital marketing messages. However, a physical offer can help, given how rare they are these days. Try tactile marketing...
It's hard to stand out in a sea of digital marketing messages. However, a physical offer can help, given how rare they are these days. Try tactile marketing automation and mix in a few direct mail pieces in with the rest of your digital offers and see what difference it can make.
It's hard to stand out in a sea of digital marketing messages. However, a physical offer can help, given how rare they are these days. Try tactile marketing automation and mix in a few direct...
Find out more about how the Kansas City Chiefs digital content team used Oracle Eloqua to increase fan engagement by 200% and develop a following of 5 million...
Find out more about how the Kansas City Chiefs digital content team used Oracle Eloqua to increase fan engagement by 200% and develop a following of 5 million fans worldwide.
No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next...
No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. By optimizing your landing pages using tried-and-true best practices, you can reduce your bounce rate and lead your target audience farther down the funnel. Check out a few best practices for doing so.
No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. By optimizing your landing...
Listening and responding are the keys to better B2C personalization and automation. Find what first steps to take to create a personally curated experience...
Listening and responding are the keys to better B2C personalization and automation. Find what first steps to take to create a personally curated experience across channels to win over customers.
Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This...
Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This partnership provides OCE customers the ability to initiate and monitor the translation process of any content right from within the native OCE system. Once submitted, there are customizable, easy-to-use workflows that govern the flow of content to achieve the desired outcomes of quality, timeline and cost. Lingotek,...
Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This partnership provides OCE customers the...
Find out how using Oracle Eloqua can help streamline and enhance lead management with a one lead per one contact format that makes for a cleaner customer...
Find out how using Oracle Eloqua can help streamline and enhance lead management with a one lead per one contact format that makes for a cleaner customer experience.
The frantic rush of the season is challenging, but real-time personalization, meaning the right emails sent to the right person, can keep your campaigns...
The frantic rush of the season is challenging, but real-time personalization, meaning the right emails sent to the right person, can keep your campaigns churning ahead. What challenges do retail marketers face at the holiday that better email marketing can lend a hand in? What do they need to look out for that the right marketing automation platform can help with?
The frantic rush of the season is challenging, but real-time personalization, meaning the right emails sent to the right person, can keep your campaigns churning ahead. What challenges do...
