Find out how the Tampa Bay Lightning aligned sales and marketing with the help of Oracle Eloqua Marketing and a new look at email marketing.
Both B2B and B2C marketers use marketing automation. What do they have in common and where do they differ with channels of engagement, how they work with data,...
Both B2B and B2C marketers use marketing automation. What do they have in common and where do they differ with channels of engagement, how they work with data, and KPIs?
Several of the new capabilities for Oracle Content Management included video editing, custom forms, smart categorization, advanced workflow, and more.
A content management system gives you the tools to put content—written and visual—online in any possible customer touchpoints such as a website or blog. It...
A content management system gives you the tools to put content—written and visual—online in any possible customer touchpoints such as a website or blog. It provides a way to update, and manage that content within a single interface often designed to look like a dashboard. No specialized technical knowledge is needed to work within a CMS, making them user-friendly.
A content management system gives you the tools to put content—written and visual—online in any possible customer touchpoints such as a website or blog. It provides a way to update, and manage that...
Make the most of your marketing automation with these seven tips to drive more leads, conversions, and ultimately ROI.
Because VR is fully immersive, transporting you to an entirely different reality from the one you know, it often creates a sensory impact that’s profound and...
Because VR is fully immersive, transporting you to an entirely different reality from the one you know, it often creates a sensory impact that’s profound and even emotionally resonant. Understanding this benefit, smart brands use VR to enhance CX and engage their customers in innovative ways.
Because VR is fully immersive, transporting you to an entirely different reality from the one you know, it often creates a sensory impact that’s profound and even emotionally resonant....
A content management system (CMS) allows for more collaboration and efficiency when creating content and optimizing it for quality and web traffic.
Optimizing experiences to match customer preferences, tastes, and behavior is an integral part of modern-day marketing. Customer journeys have changed...
Optimizing experiences to match customer preferences, tastes, and behavior is an integral part of modern-day marketing. Customer journeys have changed significantly over the past few years. One size does not fit all, and brands need to respond in real-time, for each customer, at scale, and in an automated fashion. At Oracle Marketing, this thinking shapes our strategic vision around connected data and connected intelligence. We recognized early that real-time data and AI sit...
Optimizing experiences to match customer preferences, tastes, and behavior is an integral part of modern-day marketing. Customer journeys have changed significantly over the past few years. One size...
Personalization and relevance come together to make lead generation more robust and successful, and marketing automation can help garner even better results...
Personalization and relevance come together to make lead generation more robust and successful, and marketing automation can help garner even better results when helping content reach its intended audience.
Personalization and relevance come together to make lead generation more robust and successful, and marketing automation can help garner even better results when helping content reach its...
