Combining segmentation with machine-learning-based personalization helps email marketers achieve higher engagement. Here's how.
The front office remains the last bastion of non-automated processes. Here's how machine learning and AI-driven tools can improve sales and marketing...
The front office remains the last bastion of non-automated processes. Here's how machine learning and AI-driven tools can improve sales and marketing performance.
Fatigue Analysis in Oracle Eloqua allows marketers to see how engaged their prospects are, if they're oversaturated, and how close they might be to burnout.
The B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and...
The B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and made marketers look at others in a new light.
The B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and made marketers look at others in a new...
Top marketers have reimagined the customer experience using hyper-personalization, AI, and loyalty programs.
As businesses are trying to figure out new ways to reach their audiences, the importance of marketing has increased. We asked Nate Skinner, Oracle;s Senior Vice...
As businesses are trying to figure out new ways to reach their audiences, the importance of marketing has increased. We asked Nate Skinner, Oracle;s Senior Vice President of CX and Global Marketing Leader to share his perspective on the current situation and the role martech can play in helping businesses not just survive but also grow during this time.
As businesses are trying to figure out new ways to reach their audiences, the importance of marketing has increased. We asked Nate Skinner, Oracle;s Senior Vice President of CX and Global...
Lead nurturing has emerged as a discipline helping prospective customers along a journey towards a purchase while building a relationship between them and your...
Lead nurturing has emerged as a discipline helping prospective customers along a journey towards a purchase while building a relationship between them and your brand.
Today’s marketing environment requires large measures of content marketing across more channels than ever before, often leaving many companies struggling to...
Today’s marketing environment requires large measures of content marketing across more channels than ever before, often leaving many companies struggling to keep up with content creation and distribution. Enter marketing automation, which can provide numerous benefits for marketers in terms of time and money savings as well as insights that can drive better results from a marketing strategy.
Today’s marketing environment requires large measures of content marketing across more channels than ever before, often leaving many companies struggling to keep up with content creation...
There is more to marketing automation than just the technical side, though. In order to truly streamline your digital marketing efforts, and to build better...
There is more to marketing automation than just the technical side, though. In order to truly streamline your digital marketing efforts, and to build better relationships between your sales and marketing teams, you should also ensure that you are following these best practices.
There is more to marketing automation than just the technical side, though. In order to truly streamline your digital marketing efforts, and to build better relationships between your sales...
