The B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and made marketers look at others in a new light.
As businesses are trying to figure out new ways to reach their audiences, the importance of marketing has increased. We asked Nate Skinner, Oracle;s Senior Vice President of CX and Global Marketing Leader to share his perspective on the current situation and the role martech can play in helping businesses not just survive but also grow during this time.
Today’s marketing environment requires large measures of content marketing across more channels than ever before, often leaving many companies struggling to keep up with content creation and distribution. Enter marketing automation, which can provide numerous benefits for marketers in terms of time and money savings as well as insights that can drive better results from a marketing strategy.
There is more to marketing automation than just the technical side, though. In order to truly streamline your digital marketing efforts, and to build better relationships between your sales and marketing teams, you should also ensure that you are following these best practices.
The year 2020 showed that digital marketers must strive to be nimble and have the ability to quickly adapt their marketing strategies. This will enable them to win over new customers and build stronger and longer-lasting relationships. An integration of adtech and martech can help get marketers there.