A content management system gives you the tools to put content—written and visual—online in any possible customer touchpoints such as a website or blog. It provides a way to update, and manage that content within a single interface often designed to look like a dashboard. No specialized technical knowledge is needed to work within a CMS, making them user-friendly.
Because VR is fully immersive, transporting you to an entirely different reality from the one you know, it often creates a sensory impact that’s profound and even emotionally resonant. Understanding this benefit, smart brands use VR to enhance CX and engage their customers in innovative ways.
Optimizing experiences to match customer preferences, tastes, and behavior is an integral part of modern-day marketing. Customer journeys have changed significantly over the past few years. One size does not fit all, and brands need to respond in real-time, for each customer, at scale, and in an automated fashion. At Oracle Marketing, this thinking shapes our strategic vision around connected data and connected intelligence. We recognized early that real-time data and AI sit...
Personalization and relevance come together to make lead generation more robust and successful, and marketing automation can help garner even better results when helping content reach its intended audience.