As we approach 2015 I thought it best to take the time and reflect on some words of wisdom from one of the great thinkers of our time: Dee Snider.
Ok, I admit I do not know the man or if he is indeed a great thinker but based upon the title to his and (his group Twisted Sister) most famous song, I would say marketers can learn a lot from him as we head into 2015.
A few weeks ago I queried some of the brightest minds in marketing for their predictions for 2015 for a piece in Forbes entitled 2015 Marketing Predictions Pop Culture Style. I asked all participants to tie in a pop culture reference with their prediction for the coming year.
Mine is below which will explain the whole Dee Snider thing nicely.
We're Not Gonna Take It. (song title), Twisted Sister
"I am by no means a huge fan of Twisted Sister, not that's there's anything wrong with that. However I think their most famous song ties in perfectly for what I see happening in 2015 and that is quite simply consumers across the land (and this applies to both B2C AND B2B marketers) will simply and collectively say "enough."
There are two lines in this song that I want to call out:
We've got the right to choose and
There ain't no way we'll lose it.
Oh you're so condescending,
Your goal is never ending.
The first line speaks to consumers' and their right to choose whatever product or service, etc. they want - from any brand they want while the second speaks to what I believe is the belief held by many consumers. And that is that brands and marketers simply do not care about them and all they are in it for is the money, AKA profit AKA the end goal. "
Image source: images5.fanpop.co