Check out our on-demand webinar to learn more about server-side user interface (UI) and testing capabilities in Oracle Maxymiser.
While most businesses use client-side approaches for A/B testing and personalization, there are a growing number of businesses opting for server-side to test and personalize content. The culture around testing and personalization has evolved as more sophisticated tests and site security are prioritized for those businesses.
With Oracle Maxymiser, marketers can use both approaches simultaneously. Marketers can continue to self-serve and deliver testing and personalization through client-side campaigns but use server-side testing for more significant changes, such as site re-designs, testing new pricing models, search algorithms, or on certain high-security pages.
Internal IT teams remain responsible for creating and delivering the content. All tests are tied to the customer’s application release cycle, but marketers now have the power to manage all their campaigns. This provides the marketer with critical visibility and control over all test and personalization campaigns that are live on their site, mitigating risk, building trust, and driving collaboration across teams.
The new server-side UI in Oracle Maxymiser gives marketers greater transparency regardless of which approach is used. This means that marketers can deliver testing and personalization through client-side campaigns, while at the same time, are empowered to create and configure certain aspects of server-side campaigns within Oracle Maxymiser using our new server-side UI. Examples include:
While the content is still built by developers, a server-side UI helps bridge the gap between marketers and developers.
Below are some common use cases to help you make sense of when to leverage server-side testing.
Algorithms: Optimize back-end algorithms that control pricing, search results, promotions, chatbots, etc.
Re-designs: Test entirely new site designs or apps before you launch them
New devices: Optimize on any device or application that is connected to the internet (e.g., set top boxes, kiosks)
To learn more about how server-side testing could help your business, watch our on-demand webinar.