As businesses are trying to figure out new ways to reach their audiences, the importance of marketing has increased. We asked Nate Skinner, Oracle;s Senior Vice President of CX and Global Marketing Leader to share his perspective on the current situation and the role martech can play in helping businesses not just survive but also grow during this time.
This installment of the Makers of Modern Marketing series finds us across from Senior Director of Modern Marketing Business Transformation, Kelvin Gee. Gee enables Oracle marketers to adapt to new marketing strategies, like account-based and content-driven marketing, by setting up a framework for success.
This month we had the pleasure of sitting down with Elena Drozd, senior director of data science and advanced analytics, to discuss recent leaps in analytics and where those leaps will lead. Spoiler alert: Predictive analytics is the present — and future — of digital marketing.