Are your content marketing strategies companies creating value or distaste among consumers? What are content marketers' biggest pet peeves (as both marketers and consumers) that really set them off and guide them on their own strategies of “things not to do” when creating content?
This installment of the Makers of Modern Marketing series finds us across from Senior Director of Modern Marketing Business Transformation, Kelvin Gee. Gee enables Oracle marketers to adapt to new marketing strategies, like account-based and content-driven marketing, by setting up a framework for success.
This month we had the pleasure of sitting down with Elena Drozd, senior director of data science and advanced analytics, to discuss recent leaps in analytics and where those leaps will lead. Spoiler alert: Predictive analytics is the present — and future — of digital marketing.