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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • March 2, 2010

Majority of Retailers Fail Hotmail-Firefox Rendering Test: Executive Summary

Because email clients support different CSS and HTML coding, getting your emails to render correctly in all the major email platforms can be challenging, especially since support tends to change without notice. Rendering challenges are compounded by the fact that the browsers used by subscribers can also affect how an email displays.

One rendering challenge arises from how Hotmail displays emails when viewed in Firefox. If emails are not coded properly, a border is added to every image. An examination of emails from 102 major online retailers revealed that 55% of them had not properly coded their emails to circumvent this problem.

This new 5-page report discusses this issue in more detail, shares examples, and provides the fix to avoid the issue.

>>Download “Majority of Retailers Fail Hotmail-Firefox Rendering Test” for free. (This is a direct download of the PDF. There are no forms to complete.)

Other reports available from Responsys:
Retail Email Year-End Trends for 2009
Black Friday and Cyber Monday Set Retail Email Volume Records
Retail Email Guide to Multichannel Engagement
Many Retailers Not Optimizing Preheader Text
Retail Email Guide to the Holiday Season
FTAF vs. SWYN
Email Design Look Book 2009
Email Navigation Differs Radically from Website Navigation
…and you can find even more reports on Responsys' Downloads page.
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