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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • March 19, 2012

Madness for Mad Men Cross-Promotions

From: Banana Republic
Subject Line: Go mad for the new Mad Men(R) Collection, available online & in stores.
Date: Thursday, March 1, 2012

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For the Responsys SF Creative Services group, the premiere episode of Mad Men, Season 5 cannot come soon enough! (next Sunday, March 25 9/8c on AMC). The producers of Mad Men are doing an excellent job of building buzz for the launch of the new season by partnering with brands such as Banana Republic and Estée Lauder. The icing on the cake is the latest issue of Newsweek which features Mad Men on the cover with the tagline Welcome Back to 1965. Inside the pages, many of the ads have been retro-ized as well. To see all the ads, click here for the full collection posted on the Business Insider website. I, for one, will certainly be tuning in!

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