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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • July 19, 2011

LOFT Does the Right Thing

From: LOFT
Subject Line: 12 HOURS ONLY! 40% Off EVERYTHING + Free Shipping On Orders Of $75
Date: Sunday, July 17, 2011 5:17 PM PST

From: LOFT
Subject Line: 40% Off EVERYTHING Is Back: Please Accept Our Apologies
Date: Tuesday, July 19, 2011 6:27 AM PST

I rarely check email on Sundays, so I missed the first send of LOFT's 40% Off Flash Sale... it's probably just as well, since I definitely would have been frustrated had I loaded up my shopping cart, only to be stymied by technical issues! With that said, I thoroughly commend the LOFT for their response to the mistake. Within less than 48 hours they sent a genuine sounding apology email, extending the original offer which includes a longer window of shopping opportunity (original send: 12 hours vs. re-send: 14.5 hours). Thank you LOFT. Apology accepted. :)
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