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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Leverage Martech for Efficient Marketing

Srijana Angdembey
Director of Social Marketing at Oracle

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. 

Our expert On the Fly this week is Brandi Starr, Chief Operating Officer of Tegrita Consulting GroupLike a true Modern Marketing Maven, Brandi reminds us (with help of a travel analogy) that doing efficient marketing with less effort is possible. 

What does traveling have to do with martech? Brandi explains, just like having the right tools can save us time and make our travel effortless, marketing automation can help us do our jobs more efficiently and make it more enjoyable.

Most marketers have so much on their plate that they don't have time to build a proper strategy or to analyze their performance. Leveraging marketing technology effectively can save time for marketers to do things that really matter. 

Watch full video:

Visit OnTheFly.Experts to see all episodes. 

 

Sticking with email blasts and spreadsheets will leave you standing in the dust. Define a clear path for your marketing strategy with the help of marketing automation. Learn how to get leadership buy-in with our helpful guide.  

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