Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’ requires a role transformation and leaders to drive it. As CEO of Allocadia, Kristine has also had to learn to lead in a rapidly growing, fast-moving market. And as marketers building Allocadia, the Allocadia team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead. Kristine shares some of these learnings in her “Leading in Change”, helping CMOs and marketing operations lead and build data-driven marketing organizations.
Opportunities abound to become the next CMO In her bestselling book Lean In, Sheryl Sandberg shares her best advice for women looking to grow their careers and become leaders: join growing companies, she recommends, because they represent the best opportunity for growth. My experience at a fast-growing technology company called Crystal Decisions (which was bought by BusinessObjects, and then SAP) absolutely helped me get to where I am now. The rapidly changing world of marketing and the evolving role of the CMO, similarly present a host of opportunities for young marketing leaders to take charge and grow in their careers.
A recent IBM CMO Survey of more than 1700 CMOs worldwide also identified the opportunities available for young leaders:“Create a small action team composed of eager marketing futurists – individuals within your organization who have the potential to be CMOs themselves someday. Give these people a short timeframe to review the issues and develop recommendations for resolving them. Breaking the challenges into smaller chunks will enable you to address the big picture as well as the details and dependencies.”
I recently shared this idea at a customer meet up, as I felt that it would resonate with our customers, and it did: one of our customers spoke up that she felt this represented the people at the table. There are “marketing futurists” in your marketing teams who are our future marketing leaders. And, there are huge opportunities for these marketers to drive positive change in their marketing organization. So this got me thinking: “How can today’s marketers start taking a leadership role in their marketing organization?” Here are 3 ideas:
What tips do you have for future marketing leaders? I’d love to hear from you. And, since this post was inspired by her book, the first five people to message me via LinkedIn will receive a copy of Lean In. I highly recommend it for any team, man or woman looking for great lessons on leadership and growth.