While a solid lead score might mean you move further down the sales and marketing funnel, it won't necessarily earn you good financing on a new Jaguar - as the cartoon below demonstrates.
Marketing technology continues to evolve, with a new tool or
platform debuting seemingly each week. While marketers seek to
At Modern Customer Experience in Las Vegas, Shashi Seth,
SVP of Oracle Marketing Cloud, described how the future of
marketing is basically...
When it comes to company
roadmaps for marketing, part of the journey to engage with
customers still relies on the art of marketing. In...