While a solid lead score might mean you move further down the sales and marketing funnel, it won't necessarily earn you good financing on a new Jaguar - as the cartoon below demonstrates.
There are three universal certainties: death, taxes, and too
many emails. Not just emails—we're inundated with too many ads,
The COVID-19 pandemic caused B2B marketers to
adjustments and re-examine their strategies
and processes. Thus, the B2B
Real-time intelligence and leading loyalty marketing improve
personalization, customer engagement, and retention.
The last year proved...