While a solid lead score might mean you move further down the sales and marketing funnel, it won't necessarily earn you good financing on a new Jaguar - as the cartoon below demonstrates.
Relationship One had Zach Monroe, the senior manager
of marketing automation at Thomson Reuters Legal, as a guest on
episode 54 of its...
Recently, Ascend2 and its research partners fielded the
Marketing Technology Utilization Survey. On the week of March 18,
Marketing technology continues to evolve, with a new tool or
platform debuting seemingly each week. While marketers seek to