Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Lead Nurturing

6 Steps to Ramp Up Trigger Marketing

6 Steps to Ramp Up Trigger Marketing

Wednesday, January 28, 2015 | Author: Sebastian Zentgraf

Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding...

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Lead Nurturing

Do You Have Zombies in Your Sales Pipeline?

Do You Have Zombies in Your Sales Pipeline?

Sunday, December 8, 2013 | Author: Contributor

Editor's Note: Today's post comes courtesy of Mike McKinnon, Director of Marketing Operations at ReadyTalk, where he manages demand generation strategy and...

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Lead Nurturing

How to Use Nurture Programs to Arm Your Sales Teams with Smart Data

How to Use Nurture Programs to Arm Your Sales Teams with Smart Data

Wednesday, August 28, 2013 | Author: Amanda Batista

Lead nurture programs offer marketers the opportunity to distinguish a plethora of data points — from what content is being viewed, and key answers to...

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Lead Nurturing

3 Ways to Integrate Video into Email Nurture Campaigns

3 Ways to Integrate Video into Email Nurture Campaigns

Monday, July 22, 2013 | Author: Contributor

Editor’s Note: Today’s post comes courtesy of Jon Spenceley, Community Manager at Vidyard, a video marketing platform provider. Many modern marketers struggle...

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Email Marketing

How Many Lead Nurturing Campaigns Should You Run? [CHART]

How Many Lead Nurturing Campaigns Should You Run? [CHART]

Sunday, June 17, 2012 | Author: Egan Cheung

Lead nurturing is a type of automation focused on leads who are not yet ready to buy.  A successful lead nurturing campaign delivers content of sufficient value...

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Content Marketing

How to Treat Your Customers Like Prospects

How to Treat Your Customers Like Prospects

Tuesday, May 15, 2012 | Author: Michelle McGinnis

I love The Office episode “Business School,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. (Yes, I...

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Lead Nurturing

Does Automation Impact Lead Conversion Rates? [CHART]

Does Automation Impact Lead Conversion Rates? [CHART]

Monday, May 7, 2012 | Author: Paul Teshima

We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation, to those...

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Lead Nurturing

6 Lead Nurturing Strategies for Beginners

6 Lead Nurturing Strategies for Beginners

Friday, April 13, 2012 | Author: Michelle McGinnis

This article comes courtesy of Joe Cordo, Chief Marketing Officer at Extraprise, an Eloqua partner and lead generation services firm. There are tons of articles,...

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Lead Nurturing

4 Lead Nurturing Campaigns to Run After the Sales Cycle

4 Lead Nurturing Campaigns to Run After the Sales Cycle

Wednesday, March 21, 2012 | Author: Michelle McGinnis

We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. Some might not have o...

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