Recent Posts by Lauren Harper

As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward. Over the last five years, we’ve built the Oracle Marketing AppCloud where we partner with some of the best marketing technologies available today. We want to give our customers the best experience possible, which is why we are constantly on the...

Oracle CEO Mark Hurd addressed the 70,000+ Oracle OpenWorld attendees at his keynote with some of the top concerns that CEOs today face. The reality, says Hurd, is that many CEOs don't have the luxury of thinking 5-10 years out. Rather, many focus on moving fast and delivering short-term revenue results. Survival is ultimately the only goal.  Research from S&P says that from 2008-2015 revenue has only grown 1%, with earnings growing only 5%, forcing many companies to pull back...

As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies? We teamed up with Social Media Today to find out if marketers are using mobile as part of their marketing strategy, and just how effective it is as a channel. From what we found, it looks like marketers are still...

We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. With only 7% of our respondents claiming that they don’t measure their social efforts, it’s clear that social marketers have felt the shift from a significant lack of resources for...

It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. We teamed up with Social Media Today to figure out just how social marketers are collecting and using this data to impact their strategies in our latest eBook: Social and Mobile Marketing Data Report. Surprise One surprising statistic we found was only 55% of respondents say that they...

Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion and Hall of Fame basketball star turned wildly successful business executive, Magic told the crowd of his time as a basketball legend and how he turned his passion on the court into passion for his business ventures. Here are 6 valuable takeaways from Magic Johnson himself: 1) Know your customer. It’s as simple as that....

Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki, Chris Brogan, Mari Smith, and more.  A dream for any social media marketer, this event covers every topic from how to take your social media global, to Facebook advertising strategies, and how to get started with your own podcast. At his opening keynote, CEO of Social Media Examiner, Mike Stelzner, started his...

Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music. At a conference of this magnitude, it’s a constant struggle for brands, bands, films, speakers, and startups alike to get the attention of the tens of...

The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. Companies around the globe are beginning to recognize the incredible transformation that marketing as an industry is undergoing, and are hungry to learn how to keep up with and get ahead of this shift to establish and maintain more meaningful digital relationships. “The world is changing because of social and mobile, and this is a huge transformation that all...