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Key Product Updates

We are proud to launch self-service for the mobile web; extended support for Android Apps; a new Quality Assurance Preview Tool and increased Personalization Attributes.

At Maxymiser, we are constantly striving to make optimization something our clients can take control of, easily and effectively. There is an increasing appetite for self-serve tools that can be used by marketers to examine and improve the digital customer experience independently from their IT teams.

Therefore, in response, we have deployed significant enhancements that include an extension to the Visual Campaign Builder (VCB) tool so that organizations can now easily execute their own self-serve tests on their mobile websites. The functionality will provide marketers with a ‘What you see is What you get’ campaign editing tool for mobile sites that they can use right from their desktop.

Further developments include a new Quality Assurance Preview Tool, QA Tool, which enables marketers to validate their campaigns against their live site prior to publishing the campaign. This functionality also provides a preview link feature, which emails the content review link to another individual to review. This is especially useful where tests involve languages such as Chinese, Japanese and Korean that need to be reviewed in another territory to the core optimization team.

In addition, we are also pleased to announce our support for AB testing within mobile Apps on Android devices; this is in addition to its existing support for iOS.

Our latest enhancements are really geared to help our clients achieve a degree of autonomy, whilst still having the ability to call on the depth of experience and knowledge within our client services teams when they need to.

Specific features and functionality within the latest release include:

  • Maxymiser Visual Campaign Builder (VCB) for mobile websites and devices
  • AB testing functionality for mobile Apps for both Android and iOS mobile devices
  • A new QA Preview Tool which replaces the current OnPage Console (OPC) and enables dynamic content to be reviewed
  • An increase from 20 to 40 custom attributes; allowing clients to increase levels of personalization with their own behavioral and CRM data
  • Enhanced rules-based targeting; enabling clients to more easily target experiences to different segments and gain additional reporting insight

If you have any questions on the latest updates or the want to speak to one of the client services team about VCB please do contact us.

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