Recent Posts by Jeff Cohen

As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months. As Modern Marketers we need to know what types of posts resonate with our readers. This understanding of our audience helps us plan for the coming year. When things work, you want to do more of them. When they don't, you stop. The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle...

With months of planning, it’s time to take a step back reflect on all of our hard work. With all of the long hours and excitement at this time of the year, we all are more than eager to take a break! Kick back, relax, grab a drink as you tune in for these Content Pros guests: Robyn Itule, Dan Hanrahan, Jennifer Goforth Gregory, and Marcus Sheridan.  How to Find Content in Your Data With a seemingly never-ending cascade of new information, new technology, and new trends to stay...

It used to be that ugly holiday sweaters were something that showed up as gifts from far-flung relatives, only to be shoved to the back of the sweater drawer, never to be worn. They made an occasional appearance when your elderly aunt arrived for the holidays wearing one and all you could do was cringe. Today ugly holiday sweaters are everywhere. People have ugly sweater parties where they are required for all guests. People give them as gifts and expect their recipients to...

Marketers want their jobs to be easy. We don’t expect them to be easy, because other marketers tell us that marketing is hard, but we can hope just the same. And as the calendar is approaching late December, there is even some thought that we can ask for marketing guidance and simplicity as our collective holiday gift. But, alas, that is not to be. The proliferation of channels dedicated to interests, specific groups of people, and any other niche way that someone has...

The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. To get you back in the swing of things, Randy Frisch and I invited Joanna Wiebe, Mark Masters, Ruth Carter, and Amanda Nelson to share their marketing experience. Put your Christmas music on pause, grab a steaming mug of cocoa, and start listening to these Content Pros guests. The Problem with Content’s...

Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is something that marketers should be thankful for. Talk is cheap, but real results are something that your should proudly shout your thanks to the hills. More Than 70% See Real Results from ABM Peter Isaacson, CMO of Demandbase, described it as "the cornerstone of most B2B marketing plans. In 2016, we saw more than 70% of B2B...

Customer experience is all about the interactions between customers and brands. These days many brand focus on this experience across online and offline channels, but these are some thoughts on any interaction between a customer and a brand. Brands stand for something, or they represent something in the minds of consumers, and the result of every experience is how well the brand lived up to those expectations. The more times a brand meets those expectations, or even exceeds...

Have you been wondering who to follow in content marketing? With so many so-called experts and influencers in this industry, it can be a daunting task to find the best advice from people with real experience. Randy Frisch and I have gathered the best of the best in one place, just for you. They have real stories, lessons learned, and advice to help other marketers like you. This month, we’ve had the pleasure of adding Matthew Grant, David Fortino, Rick Wion, and Dan Levy to...

Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. Marketers need to focus on prospects that have a higher likelihood of becoming customers. You’ve heard “right message, right time, right place” many times. It’s marketing automation that makes that happen. It’s the way to...