It is hardly a secret - at least it shouldn't be to any marketer that engagement with customers and prospects is vitally important and pretty much always has been and always will be. It's no different than any other kind of relationship where engaging with one another is critical for success.
But the world is not what it used to be. The world is a constant state of flux, especially when it comes to the world we live and play in: the marketing world. With the rapid evolution of technology and information to engage customers across any channel, many marketers are left wondering how to get their arms around it all. Some explore new ground, some reorganize, some take a wait and see approach. But the customer will not idly by and wait until marketers get all their technology ducks in a row.
That's why I say it's not just engagement that's important but dynamic engagement. The definition of the word "dynamic" puts it perfect perspective: (of a process or system) characterized by constant change, activity, or progress.
We are living in a world where the only constant is change. And those changes come up at warp speed and you better be ready for them.
Topic of Discussion
The topic of Dynamic Engagement will be among the many discussed at the upcoming Marketing.FWD Summit in New York on February 22. Hosted by VentureBeat the summit is geared specifically for senior marketing leaders. Our own Andrea Ward, Vice President, Marketing for Oracle Marketing Cloud will be part of the panel discussion on the topic of Dynamic Engagement.
It's definitely worth checking out for, as I mentioned previously, the world is a constant flux and change is now constant and marketers need to be prepared at every turn and they need to be armed with the right technologies and platforms.
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