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Welcome to the Oracle Modern Marketing Blog:
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Ironing out the rough spots in a marketing world full of wrinkles (Guide)

Steve Olenski
Master Principal Sales Architect

A few weeks ago we released our latest and greatest “essential” – the Modern Marketing Essentials Guide to Cross-Channel Marketing.

This eBook was created specifically to address the fact that 78% of customers receive a fragmented experience as they move from channel-to-channel, according to research from Accenture.Cover

The eBook provided valuable insights including:

  • Where you and your company fall in the great cross-channel continuum.
  • The three core points we’ve compiled to support your ability to ramp up your cross-channel marketing activities.
  • Why a leading educator from one of the country’s finest business schools says it’s important to provide a seamless, cross-channel experience to consumers and prospects.
  • And yes, a lot more…

Friction-Less

In our new Guide, Frictionless B2C: Ironing out the rough spots in a marketing world full of wrinkles, we delve into some ways to remove any friction B2C marketers may be having as it relates to delivering a cross-channel marketing experience.

The Guide will highlight, among others:Frictionless B2C Guide Cover

  • A snapshot of today’s B2C audience experience, gone bad.
  • The problem: Poor Integration = Channel Frustration
  • The solution: The Frictionless Customer Journey, how to get there to ensure no more bumps, detours, or hiccups.

When you combine the above statistic that 78% of customers receive a fragmented experience as they move from channel-to-channel with the fact 94% of customers have discontinued communications with a company because they receive irrelevant promotions and messages, it is clear you need to download Frictionless B2C: Ironing out the rough spots in a marketing world full of wrinkles.

You will also want to download the Modern Marketing Essentials Guide to Cross-Channel Marketing while you're at it.

And for any B2B marketers out there, you will want to check out Frictionless B2B: Creating a smoother customer journey in a world of marketing potholes.

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