In today’s world, where an estimated 216.6 million Americans are email users, which represents nearly 89% of total Internet users, it’s not enough to simply hit the inbox to run a successful email marketing program. Your recipients have to interact with your messages - they have to open and click around.
Today’s reality demands that you center your marketing around the customer by orchestrating messages that are relevant to each individual’s preferences and behavior. This means sending less email and paying more attention to the data you’ve collected about your customers. If you aren’t paying attention to segmentation, dynamic content and engagement, you will find that a majority of your messages end up in the purgatory of a bulk or spam folder.
In our brand new eBook, The New School Marketer's Guide to Email Deliverability, we cover the latest intelligence related to email deliverability best practices, the ISP landscape, international regulations and the truth about Gmail’s interface changes. There’s also a handy FAQ at the end.
Start with the following tip sheet, or go straight to the 33 page eBook here.