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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Introducing Maxymiser’s Campaign Design API

As the optimization market matures, marketers want to do more with their test campaigns. Optimizing complex funnels and delivering personalized customer experiences across web and mobile has become more important than ever for brands to stay ahead of the game. At Maxymiser, our core focus is to provide the tools marketers and developers need to be successful across this entire spectrum of optimization.

As part of this tool set, we are opening up our platform with APIs and making it even easier to use for any user, ranging from non-technical to web developer.

In this blog post I am really excited to introduce you to a new API – the Campaign Design API – which we launched to Beta in June. With this API you can tap into Maxymiser’s many years of experience building optimization campaigns by using a library of JavaScript ‘building blocks’ that provide all the features you need to build a campaign, qualify visitors, render content and track conversions.

Why Does it Matter to Me?

Our Campaign Design API provides rich and powerful functionality out-of-the-box, allowing both marketers and developers to collectively build on top of the industry-leading optimization platform – all with no content flicker, no matter how complex your campaign.

For marketers, you will now be able to visually create campaigns without any limitations. Our Visual Campaign Builder generates code using the new API standard which means that if you reach limitations to what can be built visually, you can hand the campaign over to a developer to achieve your exact testing goal.

The ability to switch seamlessly between visual and coded campaign creation will provide huge flexibility and extensibility to your campaigns.

For web developers, you now have access to a fully documented JavaScript API that you can use to build any campaign across your site. With robust coding templates that are easy to read and just as easy to write you will be able to:

  • Speed up campaign development by using standardized modules, all using familiar JQuery-like syntax
  • Increase your code extensibility and maintainability
  • Protect your site against issues and bugs, such as campaign collision

You will now be able to do more while spending less time on coding!

What’s Coming Next?

As we progress through Beta, the API will be updated following user feedback. Today it is already extensible so that developers can create new modules and features themselves.

In addition, we will be adding more out of the box features including support for websites which use Single Page Application frameworks, such as Angular and React.

This is the first of several APIs that we will be releasing so that developers can access even more of the Maxymiser platform functionality in a programmatic way.

Where Do I Find Out More?

If you are an existing client, please speak to your account management team, they will explain how you can join the Beta program.

If you are not yet a client, get in touch and one of our experts will contact you.

This is the first in a series of blog posts from the product team. Future blogs will offer you insight in other key areas of our roadmap, including new personalization products and our all-new User Interface. Stay tuned!

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