Successful organizations of all sizes—from one employee to thousands—sit on rich wells of content that never get tapped into. Those wells are called employees.
Peter Drucker nailed it: “The most valuable assets of a 20th-century company were its production equipment. The most valuable asset of a 21st-century institution, whether business or nonbusiness, will be its knowledge workers and their productivity.” Read more at Knowledge Worker Performance.
So how do you leverage those knowledge workers into corporate equity? Encouraging content creation is one way. Here are some methods you can start to use today:
Ask. Seems so simple. But there are people in your organization simply waiting to be asked. The idea that their name might be published on the Web or in a white paper preceded by the words Written by is incentive enough. With the editing capabilities of a platform like Compendium, you’ll have full creative control. Just start the ball rolling. Ask.
Reward. Whether it’s an ongoing effort or once or twice a year, sponsor some fun, creative contests. “What I Know That No One Knows” (in 200 words or less). Awards for contests should be tangible (cash, prizes). Make entry easy with both paper entries and online forms. The upside is that all submissions will not only be yours to use, but also may uncover those two or three creators who might have stayed under the radar and to who you can turn more regularly.
Recognize. You only have to watch one episode of Undercover Boss to know that most of your employees want your company to succeed. Embrace the first principle of leadership: Listen. Encourage managers at all levels to find those nuggets of wisdom that translate into great content. Create vehicles to share them—an idea e-newsletter, company microsite or something as basic as a bulletin board. Most people aren’t looking for fame beyond their own sphere of influence. Give it to them right where they are.
What will you do today to tap into the knowledge you already have at your disposal?
Compendium makes contributing easy
Create compelling content and reimagine the content that is already around you to engage your customers and generate sales leads. Request a demo of the Compendium content marketing platform today.