There's been a lot of talk about Pinterest, and with good reason! It's a fun, exciting social network that opens a world of possibility for email marketing, and I for one am excited to see how brands will use it to connect with their customers.
But with a startling user base of 50.3% of the population of North America (http://infographiclabs.com/news/facebook-2012/), Facebook remains a social network that we just can't ignore. I scanned my inbox recently to pull some interesting ways a few brands are utilizing their email programs to drive Facebook engagement with their subscribers.
Firefox, May 30, 2012, 9:41 AM
Firefox gives their subscribers the opportunity to share individual stories from their monthly newsletter by adding 'Share' and 'Tweet' buttons.
Ahnu, April 12, 2012, 6:15 PM
Subject Line: See what people are saying about our favorite styles
Ahnu leverages user-generated feedback on their products from their Facebook page, then asks for subscribers to contribute their own. I really liked this email, despite the egregious misspelling of 'Facebook'.
Target, June 1, 2012, 2:06 PM
Subject Line: Fashion tips with a DJ spin: Meet Vashtie Kola, first guest editor for June
Target features the informational incentive to follow their brand (beauty how-to's), and ties it in nicely with this fashion-themed email.
T.J. Maxx, June 4, 2012, 2:07 PM Subject Line: What's the occasion, Maxxinista?
In this T.J. Maxx email, the only call-to-action in this email is to T.J. Maxx's Facebook page.
Marshalls, May 31, 2012, 10:04 AM Subject Line: Are these your new summer shoes?
Marshalls asks their subscribers to share their 'must-have summer accessory'.