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Inbox Report: Driving Facebook Engagement via Email

There's been a lot of talk about Pinterest, and with good reason! It's a fun, exciting social network that opens a world of possibility for email marketing, and I for one am excited to see how brands will use it to connect with their customers.

But with a startling user base of 50.3% of the population of North America (http://infographiclabs.com/news/facebook-2012/), Facebook remains a social network that we just can't ignore. I scanned my inbox recently to pull some interesting ways a few brands are utilizing their email programs to drive Facebook engagement with their subscribers.

Firefox FB.jpg

Firefox, May 30, 2012, 9:41 AM

Subject Line: 5 Tips for Using Facebook with Firefox


Firefox gives their subscribers the opportunity to share individual stories from their monthly newsletter by adding  'Share' and 'Tweet' buttons.

Ahnu FB.jpg


Ahnu, April 12, 2012, 6:15 PM

Subject Line: See what people are saying about our favorite styles

Ahnu leverages user-generated feedback on their products from their Facebook page, then asks for subscribers to contribute their own. I really liked this email, despite the egregious misspelling of 'Facebook'.

Target FB.jpg

Target, June 1, 2012, 2:06 PM

Subject Line: Fashion tips with a DJ spin: Meet Vashtie Kola, first guest editor for June

Target features the informational incentive to follow their brand (beauty how-to's), and ties it in nicely with this fashion-themed email.

TJMaxx FB.png

T.J. Maxx, June 4, 2012, 2:07 PM
Subject Line: What's the occasion, Maxxinista?

In this T.J. Maxx email, the only call-to-action in this email is to T.J. Maxx's Facebook page.

Marshalls FB.jpg

Marshalls, May 31, 2012, 10:04 AM
Subject Line: Are these your new summer shoes?

Marshalls asks their subscribers to share their 'must-have summer accessory'. 

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