The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

How You Can Boost Your Internal Culture of Content Marketing and Other Content Marketing News

Steve Olenski
Master Principal Sales Architect

Hi there and welcome back to The Friday Five - where we do the curating for you on a wide array of topics. That's right kids, every Friday we showcase five articles that we think have relevance to you, the modern marketer. The articles will cover any one of the following topics: 

- Mobile marketing

- Social media marketing

- Cross-channel marketing

- Content marketing

- Marketing automation

- Data

This Week's Friday Five: Content Marketing

8 Ways To Boost Your Internal Culture Of Content Marketing

One of the biggest success factors for content marketing doesn’t have a thing to do with the actual content you publish. Instead, it involves the inner workings of your organization: your people, processes and priorities. Your culture.

Your culture will facilitate successful and consistent content production, bringing your strategy to life. Without the right people in place, the inspired vision from your leaders and the best tools to help you meet your goals, your content efforts will inevitably fall flat.

Read the full story on Marketing Land

The Role of Content Marketing Is Not Just About Creating New Content But Leveraging What’s Out There

We all aim to share engaging content to our target audiences. Content that will not only be seen by the vast majority of our contacts, but also content that they will want to engage with and share to their own audiences as well. A mistake that is too often made is believing that you should only be sharing your own content. Here’s why.

Read the full story on Business 2 Community

3 Reasons Why Content Marketing Is the 'Only Marketing Left'

The great Seth Godin once said that "content marketing is the only marketing left.” What Seth meant, however, is that marketers should be creating content that their audience cares about -- not just re-purposed advertisements. 

For business owners though, they still may not understand the value that quality content could bring to the table. In fact, content marketing is an essential part of today’s marketing strategies for each and every business. And that beings by regularly updating your business’s blog or websites.

Read the full story on Entrepreneur.

Five Strategies for Onboarding an Effective Content Marketing Team

Content marketing is a long-term initiative with all the necessary ingredients of a successful investment. It takes time to yield returns, and is driven by the need to achieve a positive ROI. While there may be a lot of discussion on strategies for making content effective, there is hardly any concern shown on how to onboard content writers and marketers so that the content succeeds and the investment goals are met. Here are some tips to get your content wizards ready and effective in no time.

Read the full story on Mar Tech Advisor

For UK Content Marketers, Social Is for Amplification

According to a Content Marketing Association (CMA) survey of marketers located primarily in the UK, there’s little question of social media’s most powerful role in the content marketing equation. Which social service is best, however, is up for debate. 

When asked about the primary purpose of social media in content marketing, 57% of respondents said it was best for amplification. Another 21% believed it was better for building a fan base, but no other response garnered more than 6% of answers. 

Read the full story on eMarketer

Want tips from leading content marketers and thinkers? Of course you do. Download the Modern Marketing Essentials Guide to Content Marketing and get tips and a lot more like how to develop a balanced content marketing plan to support your most significant business objectives.

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