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How to Use Holidays In Your Content Marketing (Even the Weird Ones)

Melanie Cummings
Client Success Manager


*All dates are for the 2014 calendar year.



Everyone knows that Valentine’s Day is in February, but did you know that February is also National Heart Month? People see pink everywhere they go each October for National Breast Cancer Awareness Month, but did you know October is also Cookie Month, National Pizza Month, host to Bosses Day (October 16) and National Do Something Nice Day (October 5)?



There are endless ways to celebrate every day of the year, and your content marketing should reflect these trends. One good source is holidayinsights.com, which gives you the monthly and daily breakdown of what is being celebrated. 



For national awareness months, create a blog series tackling a subject that relates to your brand. Whether it is Baby Safety Month (September) or National Barbecue Month (May), create a weekly series where you cover the topic in depth and build momentum throughout the month.



To take advantage on social media, get creative and plan ahead. These holidays are an easy way to create fun content around your office. Give out name tags for employees’ middle names on Middle Name Pride Day (March 10) or hold an office Scrabble competition for Scrabble Day (April 13). Send a box of chocolates to your favorite business partner on Chocolate Day (July 7).



Take photos, create a Facebook album and jump on hashtags. Get involved in the real-time discussion. There is something you can do every day if you plan ahead.



Now, obviously you shouldn’t celebrate all of these holidays, as not all will apply to your business goals. But they should inform your decisions when you create a content calendar. Plan at least two months in advance so you have time to prepare your strategy and never miss an opportunity to connect with the audience.


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