Modern Marketing Blog

How To Achieve Email Deliverability That Really Delivers

January 7, 2016 By: Steve Olenski

Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. But if your super and duper email campaign never gets to its intended target it is essentially the epitome of "all dressed up with no place to go."

But getting to an in box is only half the battle.

In today’s world, where an estimated 216.6 million Americans are email users, which represents nearly 89 percent of total internet users, it’s not enough to simply hit the inbox to run a successful email program. Your recipients have to interact with your messages—they have to open and click around. Today’s reality demands that you center your marketing around the customer by orchestrating messages that are relevant to each individual’s preferences and behavior. 

That's why we're thrilled to announce the release of the Email Deliverability Guide For Modern Marketers – 2016, courtesy of the world-class Oracle Marketing Cloud Deliverability Team.

The guide covers the latest intelligence related to email deliverability best practices, the changing ISP landscape, international regulations, and deliverability strategy. There’s also a handy global list at the end because, in case you didn't know - and you really should, the rules for email deliverability can vary greatly by country. 

So, if you're a marketer who uses email marketing as part of your overall cross-channel marketing strategy, it would be wise to download the Email Deliverability Guide For Modern Marketers – 2016.

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